Comments on: Qantas I Still Call Australia Home

By: Qantas still calls Australia home when revamping iconic brand spot « Maloney on Marketing

Tue, 25 Aug 2009 12:03:50 +0000

[...] Inspiration Room has a great post on the history of the Qantas brand campaign, up until its latest [...]

By: Qantas I Still Call Australia Home commercial 2009 | The Inspiration Room Daily

Mon, 24 Aug 2009 04:43:49 +0000

[...] See the earlier Qantas I Still Call Australia Home story here. [...]

By: Qantas gears up to unveil latest I Still Call Australia Home campaign - mUmBRELLA

Sun, 16 Aug 2009 07:33:26 +0000

[...] The resulting extravaganza saw the airline invest $3m in having choirs singing in several major cities around the world culminating in a three minute version first…. [...]

By: heartup

heartup — Tue, 17 Mar 2009 19:28:53 +0000

Ilove it

By: sketches of the mind » Oz Day

sketches of the mind » Oz Day — Tue, 27 Jan 2009 05:19:36 +0000

[...] Australia Home“, a song written and performed by Peter Allen in 1980. The song featured in a series of QANTAS ads like this one (sung by the National Boys and Girls [...]

By: Ian Mack

Ian Mack — Tue, 23 Dec 2008 13:08:37 +0000

Qantas CEO Geoff Dixon quietly disappeared with all those millions in November. When the history of Qantas is written, it will include the airline’s recent anti-union stance, its negligent apportionment of maintenance to cheaper foreign agencies and wholesale sackings across the board. Nasty stuff. I won’t be using Qantas again until this cesspool is sorted out.

By: Aussie wannabe

Aussie wannabe — Sun, 23 Nov 2008 22:42:07 +0000

As lovely as “I Still Call Australia Home” may be, nothing beats the classic Qantas ads featuring the “I hate Qantas” koala. Anybody have a link to a video clip of them?

- Canadian

By: Ian Mack

Ian Mack — Thu, 20 Nov 2008 12:32:19 +0000

Hello Duncan,

Corporate TV advertising does not operate in a vacuum. It is part and parcel of a company’s ongoing fortunes, its governance, and the judgement of its shareholders and customers.

In the case of Qantas recently, there has been a long procession of problems for which management alone is ultimately responsible. The company’s reaction has been to dust off the old “I still call Australia home” TV anthems. This is an odd response in all the circumstances. As a patient Qantas and Jetstar traveller, I feel entitled to comment on all these associated factors – including executive remuneration.

Duncan, I’m running five websites already and don’t have the energy let alone spine to follow your advice.

PS: Is labelling someone a spammer defamatory? Regretably, however inflammatory individual posts may be (and I did not take your response to heart), I think it is the case that defamation on the internet is not currently regulated.

By: Duncan

Duncan — Wed, 19 Nov 2008 21:01:22 +0000

Ian your cause may indeed be valid. But the nature of your comments on this post amounted to spam, unrelated to the nature of the site which is advertising and design. I left one comment out of a dozen standing as it was related to the story. The rest were inflammatory, related to one person, and indeed could lead to legal action against this site. There has been no request from Qantas to remove your material. If you have steel in your spine why don’t you start your own web site and post your comments there?

By: Ian Mack

Ian Mack — Wed, 19 Nov 2008 13:39:45 +0000

Hi Duncan,

I doubt censorship is really your style. But you pulled the thread on safety at Avalon airport last January. Jetstar, a Qantas subsidiary operates there. As recently as last Wednesday there was a collision between two jumbo jets that were being towed at Avalon Airport.

But you have also suddenly obliterated nearly all my previous comments about Qantas CEO Geoff Dixon, who, with his seven million dollar a year salary, is today, in the global financial meltdown, answerable to all Australians.

If you have been given a tap on the shoulder by Qantas, Duncan, you are probably sitting on a huge national news story.

I found, in relation to safety issues at Avalon airport that all websites and blogs, including one by Jetstar pilots using Avalon were gradually extinguished because they criticised Qantas /Jetstar /Avalon airport. If you are an honest blogger you will test what I am saying. Of course, Qantas /Jetstar / Avalon airport do not advertise that they extinguish sites critical of Avalon – but they do.

Your site may not have been the most appropriate place for comments like mine. But it was one of the few that Qantas and it’s apologists might have found hard to attack.

Duncan, you will have to find much more steel for your spine.