Pringles, the potato crisps produced by Procter & Gamble, is being promoted in an online competition connected with “Basement Game”, a television commercial featuring soccer players from around the world. Launched in time for the FIFA World Cup 2006, the campaign focuses on the cylindrical tin in which Pringles are packed. Roberto Carlos walks into an underground carpark, car keys in one hand, a tin of Pringles in the other. Another player calls to Carlos to pass the Pringles. He drops the can onto his foot, juggles it and passes it. Over the next twenty seconds the tin is passed to Steven Gerrard, Francesco Totti, Freddie Ljungberg, Robbie Keane, Djibril Cisse, Gerald Asamoah, Arjen Robben, Junichi Inamoto and Ahn Jung-Hwan. The tin is passed out of the building and onto the street. The voiceover invites players to compete for a chance to join the Pringles Dream Team for two days, by buying a tin of Pringles and visiting the web site pringleskeepyuppy.com.
The Pringles Keepy Uppy television campaign was created at Grey London, by copywriter Howard Fretton, art director Mike Sands and agency producer James Colvill.
Editor was Art Jones at Speade.
Post production was done at Rushes, London, whose team included producer Danny Jones, Marcus Timpson (Spirit), Brian Carbin and Paul Wratten (Fire), Omar Akkari (Flame), George Barbour and Lee Tibbetts (3D).