Peugeot 207 Ladybird and Firefly
Peugeot has launched its new model, the 207, with two television advertisements featuring insects: two amorous ladybirds and a dancing firefly.
Firefly
The Peugeot 207 was released in January 2006 on French, Spanish and Italian markets. It is now being rolled out in the Netherlands and United Kingdom.
The Firefly TV Ad features a firefly that flies through a forest to land and dance on a Peugeot 207 to the sounds of classic ballet music. Local residents are woken by the light show and drawn to the car. The dance ends in a climax of light as the fly soars into the night sky, releasing an explosion of light before coming back to bounce off the car one last time.
Ladybird
The Ladybird TV Ad features two ladybirds, one orange and one red, interacting with each other inside a Peugeot 207. They bounce together to the tunes of “Heartaches”, showing off the upholstery to the camera. On the street people walk past, bemused by a car that appears to be bouncing of its own accord. The tagline: “Feel the Vitality”.
Credits
Both Peugeot 207 TV spots were developed by advertising agency Euro RSCG for the European market. They were directed by Theirry Poiraud at Paranoid Projects, France. Visual effects were created at BUF, France.
See Peugeot Netherlands versions of Ladybird and Firefly. Peugeot UK are launching the video via mobile agency Marvellous. Peugeot have microsites for the 207 designed for France, Spain, Portugal.
See the Wikipedia entry on the Peugeot 207.
Heartaches Music
Heartaches was sung by The Marcels and can be found on their album, The Complete Colpix Sessions. Download the track from iTunes or buy the album from Amazon.com.
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(4.92 out of 5)
Do you know which artist the Heartache song is from? it’s cool.
The whole track title is:
Marcels – Heartaches
From 1961.
Real nice tune
Do you know where i can get the version that is in the comercial ?
you can find it here: http://www.buf.com/WORK/work.php?class=Commercial&year=2006
enjoy:
astor, mailto: dunca@azsiezdziwisz.endjunk.com
There is another advert on Queensland TV for the new Peugeot 207, its got two guys driving trying to get themselves to Geneva. One guy gives the wrong directions and they end up on a hill looking down at a windy road. They get out and swap drivers. Whats the name of the song used in this advert??
The song is “Chelsea Dagger” by The Fratellis, released on 28 August 2006. I love that song too!!
Thanks for letting me know that song! Been looking everywhere
Hi, I wanna know where to download the ladybird video, can you give me a link???
Hi,
There is an Australian version of the ladybirds ad with a different song: The lyrics repeat “I’m the new man, I’m the new man.” It is a hip-hop type of song. Anyone know the name of this song?
Yeah, I’m trying to track down that tune on the Aussie ad too. struggling…
I’m trying to get that song too – the aussie version.
Where would you have to go to track it down?
as do i! please let us know as soon as sum1 knows were to get it!
Alessandro Magagnini & Otto Casagrande – Raving Time
the “im a new man” tune, not sure where to get it from though
Looked for the song on limewire its a no show… Anyone got it yet?
cant find it on emule either.. bugger!
nice commercial
well done