Peugeot has launched its new model, the 207, with two television advertisements featuring insects: two amorous ladybirds and a dancing firefly. The Peugeot 207 was released in January 2006 on French, Spanish and Italian markets. It is now being rolled out in the Netherlands and United Kingdom.
The Firefly TV Ad features a firefly that flies through a forest to land and dance on a Peugeot 207 to the sounds of classic ballet music. Local residents are woken by the light show and drawn to the car. The dance ends in a climax of light as the fly soars into the night sky, releasing an explosion of light before coming back to bounce off the car one last time. Click on the image below to play the Peugeot Firefly video in YouTube (HD)
The Ladybird TV Ad features two ladybirds, one orange and one red, interacting with each other inside a Peugeot 207. They bounce together to the tunes of “Heartaches”, showing off the upholstery to the camera. On the street people walk past, bemused by a car that appears to be bouncing of its own accord. The tagline: “Feel the Vitality”. Click on the image below to play the Peugeot Ladybird video in YouTube (HD)
Executive Creative Director:Couz
Both Peugeot 207 TV spots were developed by advertising agency Euro RSCG, Brussels, by creative director Jean Luc Soille, art director Paul Henry Guilmin, copywriter Frederic Bilquin, executive agency producer Simon Chater-Robinson, account supervisors Olivier Pluquet, Claude Couderc, H. Jacob and T. Hofer, working with Peugeot marketing team Marc Firome, Andre Cherid, Céline Moussy and S Brezellec.
Editor was Mario Batistel.
Visual effects were created at BUF, France.
Music is “Heartaches”, sung by The Marcels and found on their album, The Complete Colpix Sessions. Download the track from iTunes or buy the album from Amazon.com.