Patrick Collister Reviews Adland at The First Post

Patrick Collister is posting weekly advertising reviews in his column, AdLand, at The First Post, a free independent daily online magazine based in the UK. Here’s an approach that honestly evaluates the strengths and weaknesses of campaigns and is prepared to give credit where credit is due.

Patrick was executive creative director and vice chairman of Ogilvy & Mather, London, from 1993 to 2000 before taking on a similar role at EHS Brann Group. In 2001 he started up a training/consulting business, Creative Matters, a company focused on agencies and clients. Patrick is the person who has compiled the Won Report over the last three years – an annual analysis of the world’s best direct marketing and digital advertising as measured by the quantity and quality of awards won.

Recent articles at The First Post

Beer Ads today: a load of XXXX. Collister laments the dearth of decent beer ads in the UK, suggesting the Australian beer Carlton Draught should launch in the UK.

In Love with Dove – Collister believes the recent ‘Evolution‘ campaign from Dove Canada will generate a couple of million Canadian women who say “Yes” to the question, “Are You With Us?”

Paint: Good but no masterpiece – Collister suggests the best part of the Sony Bravia Paint campaign is the capacity to download the ‘making-of’ video.

Greenpeace: Divide and Sneer – Collister suggests the Greenpeace City Guzzler campaign is making the sad mistake of reinforcing prejudice.

It’s Time Ad Agencies Grew Up – Collister points to Tim Delaney’s Nationwide Football campign as a reason agencies should hang on to excellent creatives despite their age.