The Susan G. Komen Breast Cancer Foundation today launches its “Passionately Pink for the Cure” campaign encouraging people to wear pink to support the cause of breast cancer research. In support of the campaign is a set of posters, Pink Shirt, Pink Boa, and Pink Male. The posters each include the type: “Not Everyone who’s working on a breast cancer cure wears a lab coat. There are lots of ways you can work to end breast cancer. One is by joining Passionately Pink For the Cure, a spirited day to wear pink, raise funds and move us closer to finding a cure”.
The Susan G. Komen Breast Cancer Foundation was founded in 1982 by Nancy Goodman Brinker in fulfilment of a promise she made to her sister, Susan G. Komen. Suzy was diagnosed with breaster cancer in 1978 and died at the age of 36. Before she died she asked Nancy to do everything possible to bring an end to breast cancer.
The Komen Foundation has affiliates throughout the United States and in Germany, Italy, Puerto Rico. Funding is raised to support research grants and education, screening and treatment projects in communities around the world. Other Komen Foundation campaigns include Race For the Cure and Breast Cancer 3Day, a series of three-day sixty-mile walks.
The Passionately Pink for the Cure campaign encourages participants to pick any day in October, make a $5 or more personal contribution to the Komen Foundation, and wear pink to share the promise of finding a cure.