Once Rasca Chase
Once, the Spanish lottery board, has launched a new scratch n win campaign with the help of “Rasca”, a television commercial featuring small mischevious creatures who play at being caught by the crowd. The goblins or elves personalize the “Scratch Once” prizes, with millions of the creatures pouring out from Once kiosks.
Click on the image below to play the Once Rasca Chase video in YouTube
The Rasca campaign was developed at JWT Delvico Madrid.