Nintendo DS Distraction On Communion Day

Nintendo promoted the “Nintendo DS Lite” this year with “Communion Day”, drawing our attention to the portability of the handheld game console.

Nintendo Communion Day

Eight children pose for a photograph for their first communion day, the girls in traditional white dresses. In the back row the four boys are looking down, distracted by the Nintendo DS consoles in their hands.

Credits

The “Communion Day” advertisement was developed at Leo Burnett, Milan, by creative directors Sergio Rodriguez and Enrico Dorizza, art director Rosemary Collini Bosso and copywriter Paolo Guglielmoni.

Photography is by Max & Douglas.

The Nintendo ‘Communion Day’ advertisement won a Silver award for Press at Epica 2006.

“DS” refers to “Developers’ System” and “Dual Sceen”.

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This entry was posted on Friday, December 22nd, 2006 at 10:55 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.