NineMSN Turn Your Back
Australia’s largest interactive media company, NineMSN, has launched its new approach to movies, music and games entertainment with a television commercial, “Turn Your Back”.
The 45 second tv ad features an office worker who chooses to turn his back on the frustrations of his office, walking backwards in response to annoyances. To the accompaniment of “Long Hair” by Little Barrie, he walks back to his starting point. By the end of the ad we’re aware that this guy uses MSN entertainment to help him deal with the daily grind of his life.
Credits
The ‘Turn Your Back’ campaign was developed by advertising agency Euro RSCG, Sydney, with input from executive creative director of Dale Rhodes, art director Luke Thompson, copywriter Anthony Pitt, agency producer Laura Langdon, account handlers Kirsten Nugent, Brenton Jones and Paul Dennis.
Filming was directed by Mark Molloy at Exit Films, with producer Wilf Sweetland, and director of photography Greig Fraser.
Long Hair Music by Little Barrie
Little Barrie released ‘Long Hair’ in May 2005 as a single and on their album, “We are Little Barrie”. Little Barrie consists of Barrie Cadogan (guitar and vocals), Wayne Fulwood (drums, backing vocals and sometime lead vocals) and Lewis Wharton (bass). Download the track from iTunes:
Download Little Barrie’s ‘Long Hair’ online at iTunes
About NineMSN
According to its own web site, NineMSN is Australia’s number one interactive media company, capturing the largest online audience in Australia, with 7.48 million people visiting the site each month. This means that 73 percent of all Australians online use ninemsn regularly to get the news, information and communication services they want.
Formed in 1997, ninemsn is a 50:50 joint venture between the Microsoft Corporation and Australia’s leading media company, Publishing and Broadcasting Limited (PBL). NineMSN derives the bulk of its revenue from online advertising and has the leading position in the competitive online advertising market in Australia.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
This post has been up for two days and it seems that the link to the quicktime film doesn’t work.
mvs
Thanks for the alert. I’ve changed the text to give you the way to find it. Sorry the direct link won’t work.
is the song to this:
long hair hide your face i said long hair hide your face???