Australia’s largest interactive media company, NineMSN, has launched its new approach to movies, music and games entertainment with a television commercial, “Turn Your Back”. The 45 second tv ad features an office worker who chooses to turn his back on the frustrations of his office, walking backwards in response to annoyances. To the accompaniment of “Long Hair” by Little Barrie, he walks back to his starting point. By the end of the ad we’re aware that this guy uses MSN entertainment to help him deal with the daily grind of his life.
Click on the image below to play the Turn Your Back video in YouTube (HD)
The ‘Turn Your Back’ campaign was developed by advertising agency Euro RSCG Australia, Sydney, by executive creative director of Dale Rhodes, art director Luke Thompson, copywriter Anthony Pitt, agency producer Laura Langdon, account handlers Kirsten Nugent, Brenton Jones and Paul Dennis.
Long Hair Music by Little Barrie
Little Barrie released ‘Long Hair’ in May 2005 as a single and on their album, “We are Little Barrie”. Little Barrie consists of Barrie Cadogan (guitar and vocals), Wayne Fulwood (drums, backing vocals and sometime lead vocals) and Lewis Wharton (bass). Download the track from iTunes: