Nike Juggle Chain Opens Up To Amateur Film Directors
Eric Cantona and Ronaldinho are working with Nike to produce a worldwide ‘juggle chain’ in which amateurs send in their short football films, all in the Joga Bonito lead up to the FIFA 2006 World Cup.
Cantona begins the three minute invitation video by saying, “What is Joga Bonito? The question can only be answered with your feet.” He juggles the soccer ball with his feet and left of camera, juggles it round for a few seconds, then passes it to the right of camera. Thus begins a series of short clips of players around the world, joining in the juggle chain.
Finally the ball comes back to Cantona. “Enough said. Joga Bonito”, he says.
The ‘Nike Juggle Chain’,a collated video, is steadily growing and being shown on the Joga TV site. It features amateurs such as Alfred in China, Frank in Denmark, Ambit, Jose, Thiago and Alfred in Mexico, and Psaarlay Junbishin in Aghanistan.
Entrants in the Juggle Chain are asked to send in a video clip with the ball coming in from the left and exiting to the right at the end of the video. Video size must be no larger than 720 x 576 PAL, and no smaller than 320 x 20. Videos can be in windows media, mpeg, avi, divx, quicktime formats and must be no larger than 10 mb.
Currently the Juggle Chain has over 120 clips and lasts for over ten minutes.
Juggle Chain Music
Music for the Juggle Chain is “Guerreiro�? by Curumin, from the album ‘Achados e Perdidos’.
Buy the album from Amazon.com.
Download the track from iTunes: Curumin – Achados e Perdidos – Guerreiro
Curumin is a Brazilian group based in Sao Paulo. Members are Gustavo Lenza (drums, brazilian ukelele, samplers & voice), Lucas Martins (bass), Abuhl (percussion), Gui E.T. (keyboards and trumpet), and Loco Sosa (drums and percussion). See the Curumin MySpace website.
The Juggle Chain invite can be downloaded from the Joga TV web site in Windows Media, PSP video, iPod or quicktime formats.
See my earlier post on the Nike Joga Bonito videos.
Neighbouring Posts
« « Oliver Kahn Arches Bridge for Adidas | Geico Gecko voice-over by Jake Wood » »
Posted in Inspiration, TV Ads Cinema and Online Videos
Loading ...
(4.92 out of 5)
Is nike still taking videos to add to their chain
what are the other songs on the chain, the website has the names of the songs buy no artists. Songs like “delicious”, “quema”, and a few others are pretty cool.
Please show some more commercials about the Nike-Juggle-Chain.*Ronaldinho* is the best.
Who is the artist for the song “Delicious” ? I’ve been searching for months…please…anyone
hflhjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjjj
GDJÑKLJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJJ