Eric Cantona and Ronaldinho are working with Nike to produce a worldwide ‘juggle chain’ in which amateurs send in their short football films, all in the Joga Bonito lead up to the FIFA 2006 World Cup. The ‘Nike Juggle Chain’, a collated video, is steadily growing and being shown on the Joga TV site. It features amateurs such as Alfred in China, Frank in Denmark, Ambit, Jose, Thiago and Alfred in Mexico, and Psaarlay Junbishin in Aghanistan.
Cantona begins the three minute invitation video by saying, “What is Joga Bonito? The question can only be answered with your feet.” He juggles the soccer ball with his feet and left of camera, juggles it round for a few seconds, then passes it to the right of camera. Thus begins a series of short clips of players around the world, joining in the juggle chain. Finally the ball comes back to Cantona. “Enough said. Joga Bonito”, he says. Click on the image below to play the video in YouTube (HD)
Entrants in the Juggle Chain are asked to send in a video clip with the ball coming in from the left and exiting to the right at the end of the video. Video size must be no larger than 720 x 576 PAL, and no smaller than 320 x 20. Videos can be in windows media, mpeg, avi, divx, quicktime formats and must be no larger than 10 mb. Currently the Juggle Chain has over 120 clips and lasts for over ten minutes.
Juggle Chain Music
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Curumin is a Brazilian group based in Sao Paulo. Members are Gustavo Lenza (drums, brazilian ukelele, samplers & voice), Lucas Martins (bass), Abuhl (percussion), Gui E.T. (keyboards and trumpet), and Loco Sosa (drums and percussion). See the Curumin MySpace website.
The Juggle Chain invite can be downloaded from the Joga TV web site in Windows Media, PSP video, iPod or quicktime formats.
The Joga Bonito campaign was developed at Wieden+Kennedy Amsterdam by by creative directors Alvaro Sotomayor and Mark Hunter, creatives Johan Dahlqvist, Carlo Cavallone, Joe Staples, Rachid Ahouyek and Jon Burden, agency producers Sid Daffarn and
Veronika Kaufmann, executive creative directors Al Moseley and John Norman, executive agency producer Tom Dunlap and Elissa Singstock.
Media was handled at Mindshare.
Sound was produced at Wave Studios.