Nike featured the ultimate playoff in its 1998 advertisement, “Los Toros”, in which Denver Broncos players tackled the bulls of Pamplona. To the sounds of Spanish music, a toreador enters a bull ring in the city of Pamplona. He carries a pink cloth. Out on the streets the excitement is palpable. The bulls are released and people run. Near the stadium members of the Denver Broncos, in their protective gear, climb the fence and take their stand. The bulls come around the corner and race toward the waiting footballers. In the stadium the crowd waits. And in the distance they hear the bellow of a frustrated cattle beast. The toreador mutters something about ‘Los Toros’. The super: “What Are You Getting Ready For?”
Click on the image below to play the video in YouTube (HD)
Credits
The campaign was developed by advertising agency, Wieden & Kennedy, Portland, Oregon, with creative directors Hal Curtis and Chuck McBride, art director Rob Palmer, copywriter Canice Neary, and agency producer Jennifer Smieja.
Filming was directed by Ralf Schmerberg with @radical.media
Editing was done by Paul Norling at FilmCore, LA.
Original music was by Jeff Koz, HUM Music.
The spot enraged animal rights activists upset by the promotion of animal torment and cruelty, including Animal Rights and PETA.
Awards
Adweek’s best spots of 1998 named the Nike “What are you getting ready For?” series as the best campaign of the year. The 78th Annual Art Directors Club Awards gave one merit for Nike “Los Toros”. The One Show Awards gave a Silver-Medal, category Consumer, TV over :30 Single, and a Silver-Medal, category Consumer, TV over :30 Campaign: Nike “Los Toros” (along with Meat and Marathon Man)
The 1999 American Advertising Awards: 1 Addy for Nike/Training “Bulls” (“Los Toros”) Single spot 1 Addy for Nike/Training “Bulls” (“Los Toros”) + “Meat”, “Marathon Man”, for the campaign.
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I wrote:
“Hello i am from Spain and i try to find the advert of Nike âBullsâ? with good resolution for a long time.The advert is with the players of Denver Broncos fighting with some bulls near of a tipical spanish bullring.If you can talk about this advert in 2006 i will be very happy.
Many thanks.”
And now the advert is here!!Many many many THANKS!!!!!!!
And now if you could find the advert of Pepsi âBritney Spearsâ? for the tagline âthe Joy of Pepsiâ? in the special version of this advert from the MTV with 120 seconds and a good resolution along this year you will be my hero
for ever!!!!
Hello again.Your advert is the full version of 60 seconds and not the short version of 30 seconds.