The Inspiration Room

Nike Crabs Play Football

Nike ‘Crab’, one of Neill Blomkamp’s first television commercials, featured two soccer-playing robotic crabs in a South American abandoned lot, promoting Nike’s artistic web site, nikelab.com.

‘Crab’ begins with a man hole, lifted by a metallic robot crab wearing six Nike football shoes. Another crab appears from behind furniture further down the yard, bouncing a soccer ball. The two crabs take turns at dribbling the ball and taking shots at each other’s goal. Finally the ball knocks over a goal made out of a bookcase. The super: “Nikelab.com”

Credits

Nike ‘Crab’ was developed at Wieden + Kennedy, Portland, Oregon. Filming was directed in 2003 by Neill Blomkamp via The Embassy VFX, a Vancouver company set up that same year. Visual effects artists combined live action and 3D effects using Boujou software from 2D3 Limited. The Embassy VFX hosts Nike ‘Crab’ as a quicktime video.

See other ads directed by Neill Blomkamp

Neighbouring Posts

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Location (USA).

This entry was posted on Tuesday, August 22nd, 2006 at 10:54 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.

Tags: Embassy VFX, Neill Blomkamp, Nike, Soccer Ads, Widen & Kennedy

Posted in Inspiration, TV Ads Cinema and Online Videos

One Response to Nike Crabs Play Football

1. Rache says:

   August 24, 2006 at 5:13 am

   Hiya

   I’m trying to find the old Nissan Primera advert with Portishead music where the dolphins come out of the road and swim alongside the car – fantastic ad! Also the Guiness advert with the guy dancing around waiting for his pint., can you help?

   PS you may also want to check out my home-made advert for my new product at http://www.fuzzbutt.co.uk, it’s a nod to the 1950s housewife ;o)

   Reply