Pfizer Australia is promoting its support for smokers with a humorous television advertisement featuring Gary and his Nicorette support team. Gary has stepped outside his city office for some fresh air. Of course this is exactly where all the smokers hang out. A colleague offers him a cigarette. Just as he reaches out to take up the offer, a team of supporters in red and white uniforms assemble on the street and chant “No Gary No!” As Gary and his stunned colleagues look on, a marching band joins in the song of support, forming a giant ‘NO’.
The voiceover: “You need all the encouragement you can get when you’re trying to quit…”
Gary says, “Actually no thanks”. Voiceover continues: “So we’ve made our gum taste even better. Think Nicorette fresh mint.” Click on the image below to play the video in YouTube (HD)
The Nicorette No Gary No campaign was developed at Clemenger BBDO Sydney by executive creative director Danny Searle, creative director Jules Webster, copywriter Vanessa Reynolds, agency producers Jo Howlett and Rebecca Lawson, strategic planner Gillian McNaughton, account supervisor Jade Horton, working with Pfizer marketing manager Filomena Maiese.
Chaser’s War Spoof
The guys at Chaser’s War on Everything (ABC) put the Nicorette No Gary No campaign to the advertising road test. Will it actually stop people smoking? Click on the image below to play the video in YouTube (HD)
How’re You Feeling Phil?
Phil is giving up smoking using a Nicorette 16-hour patch. He’s followed around by a support team who continually ask, “How’re you feeling Phil?” The team are careful to whisper while Phil’s asleep. Click on the image below to play the video in YouTube (HD)