Motorola Pebl Falls From Space

Motorola launched the slimline iconic Pebl mobile phone in 2005 with a visual effects-driven television commercial, documenting the natural sculpting of a ‘pebl’. The ad begins with a meteor storm. At first we see the metors zooming past us from a stratospheric point of view. We’re given shots of meteors landing – with still shots indicating a barreb landscape, dust and a giant crater. Rain and wind, earth and glacial movement all play their role in shaping and moving the meteor, depositing it in the sea. Over time the now slim-line rock tumbles along the sea bed until it is found by a beachcomber in the shape of a Motorola Pebl.

Motorola Pebl begins as a meteor


Click on the image below to play the video in YouTube (HD)

Credits

The Pebl campaign was developed at advertising agency 180 Amsterdam by executive creative director Richard Bullock, creative director Adam Chasnow, art director Antero Jokinen, copywriter Niklas Lilja, executive agency producer Peter Cline, senior agency producer Tony Stearns. Other 180 Amsterdam people on the project included Nathan Plowman, Natalie Graeme, Ariane Luciani, (account handling), Josh Mandel (planning), Duco Muller (project manager), Chris Barrand and Terri DiPaolo (business affairs managers), and Fiona Groothius (in-house editing).

Filming was shot by director David Fincher via Anonymous Content, Los Angeles with director of photography Harris Savides, executive producer Dave Morrison, head of production Jeff Baron, and line producer Robin Buxton.

Editing of the Moto Pebl ad was done at Rock Paper Scissors, Los Angeles, by Angus Wall and producer Scott Friske.

Motorola Pebl shows time on outsideVisual effects were designed at Digital Domain, Venice, California, under the oversight of executive producer Ed Ulbrich, Head of Production Mike Pardee, visual effects supervisor Eric Barba, VFX producer Lisa Beroud, and production manager Chris House.

Sound was designed at Mit Out Sound by Ren Klyce with producer Misa Kageyama. Music is by composer Jeff Beal at Many Rooms Music. Sound was produced at Lime Studios by sound mixer Loren Silber and producer Bruce Horwitz.

The Motorola Pebl phone has been designed and promoted as a high-tech mobile fashion accessory. The Motorola online profile for the Pebl describes it in terms of ‘iconic oval-shaped design with elegant silver finish, dual-hinge technique for graceful open and close and vertical external display.”

  • tony

    is the beach comber a man or a woman? who is it?

  • Iftekhar Gafar

    hello i just wanted to ask about the model in moto pebl, the beachcomber, whats her name? and who is she

    please reply bk at my email address

    thanks

    Ifty

  • Stefani

    what’s ur model’s name pls nd what other colour do you have of the motorola PEBL?pls reply @ my e-mail addy.God bless.

  • Krystal

    Hi just wondering what is the song in the moto pebl commercial, where the phone is tossed like a rock across ponds?

    Please reply to my e-mail address thanks

  • Justin

    Hey, just wanted to know what the song was in the Moto Pebl commercial, he throws the stone across the ocean? Can you send me an email and let me know?

  • chris

    Nathan Fake: Grandfathered

    That’s the tune they use on the colour pebl ad.

  • John

    Holy cow, this ad looks just like a picturebook a friend gave me in 2003 entitled, THE JUPITER STONE, by author Paul Owen Lewis. (Check it out on Amazon, or at http://www.paulowenlewis.com.) Did the ad creators get their inspiration from this book? The sequence and images are so similar it’s hard to believe they didn’t. If not …talk about synchronicity!!!

  • http://kendoo.com/ Hellan

    Exactly, the ad. is pretty good playing that I remember sometime I have meet but forget where and when…

  • Jerry

    Does anybody know where I can find the clip that is playing in the background of the original commercial? I have looked everywhere. There used to be a site up called “pebl pond” that had it playing over and over, but that site has since been taken down.

  • lizzie murandes

    hey i rhink this commercial was not very
    successful i mean what was it all about? i think the phone is also absoultly rubbish