Pirate Pearl M&Ms eaten by Pirates of the Caribbean

Masterfoods USA has launched a new line of M&Ms in conjunction with Disney’s “Pirates of the Caribbean: Dead Man’s Chest”. White Chocolate Pirate Pearls are promoted in a television and cinema commercial and in a series of online rules of pirating. Ragetti the Pirate wanders up the beach to find Red and Yellow M&Ms in pirate costume, standing behind a treasure chest full of white Pirate Pearls. Red says to Yellow, “What are you doing? Get in and grab some of these white chocolate M&Ms”. Yellow holds up an arm to reveal a hook, useless for grabbing M&Ms. Ragetti says, “Why don’t you just use the other one, mate?” Yellow holds up the other arm to reveal a peg hand, once again useless for the plunder of M&Ms. “Oh, sorry”, says Ragetti. The super: “Plunder a Bag”.

M&Ms Pirates


Ragetti the Pirate is played by Mackenzie Crook, also known for his roles as Gareth Kennan in The Office (UK), and Hidlick in Terry Gilliam’s Brothers Grimm.

Pirates of the Carribean: Dead Man’s Chest, was directed by Gore Verbinski and produced by Jerry Bruckheimer, with cinematography by Dariusz Wolksi. See the POTC 2 official site and Quicktime Trailer site.

Ragetti the Pirate in M&Ms TV ad

The Pirate Pearls M&Ms candied chocolates reflect the tone, colors and imagery of the movie, including changing-color M&M’S MINIS® Sunken Treasure Mix, M&M’S® Milk Chocolate Pirate Gems and M&M’S® Peanut Chocolate Captain’s Gold varieties. White chocolate M&M’S are a custom pearl/Caribbean color blend including white, cream, pastel yellow and light blue candy shell colors and the candies have special pirate images, such as a pirate ship and nautical spyglass, imprinted on them.

Filed under: Commercials, M&Ms

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