Mercedes continues to promote the CLK Convertible car with the television and cinema advertisment, “Sounds of Summer” or “Sommer”. I’m sure it’s played in cinemas every time I go. The sounds of course are ideal for showcasing a cinema’s sound systems. The ad is almost entirely an animated sound scape, interacting with the sounds encountered while driving in a convertible with the hood down.We hear the sounds of ignition, engine, acceleration, crickets, lawnmowers, birdsong, wind in the trees, a buzzing insect, church bells, bridge crossing, galloping horses, a passing train, a train crossing warning signal, surf and seagulls, laughing children.
The German super: “Horen Sie den Sommer. Im CLK Cabriolet der neuesten Generation. Mercedes-Benz.” The English super: “Enjoy the summer. In the new generation CLK Convertible.” Click on the image below to play the video in YouTube (HD)
“Sounds of Summer” was created at advertising agency Springer & Jacoby, by account executives Christoph Tank and Geza Unbehagen, creative directors Till Hohmann and Axel Thomsen, copywriter Florian Kohler and Florian Pagel, and art directors Justus v. Engelhardt and Tobias Gradert.
Sound was deisgned by Wenke Kleine-Benne at NHB, Hamburg.