Melanoma Surgery Posters From Australia

The Australian Federal Government today launches a new campaign designed to shock teenagers and adults into taking skin cancer seriously. The television and print campaign features the real-life surgery experienced by a 22 year old Sydney woman named Tanya. The three posters, designed at BMF, Sydney, combine still photographs from the removal of Tanya’s melanoma, with a set of five logos symbolising the life-saving practices needed to combat skin cancer. See the campaign at the Australian Government’s Skin Cancer web site. See my post on the skin cancer surgery television campaign at Duncan’s TV.

Melanoma surgery - poster in Australian skin cancer awareness campaign


If this offends you, cover your eyes, back, chest, legs and arms. You’re looking at a melanoma, a potentially lethal skin cancer, being removed from a 22-year old. It’s shocking, but sadly not unusual. Melanoma is the most common form of life threatening cancer in 15 to 24-year olds. Outdoors you can’t just rely on sunscreen. Protect yourself in five ways with a hat, clothing, shade, sunglasses and suncreen.

Removal of Melanoma - poster in Australian skin cancer awareness campaign

There is a lot more to treating skin cancer than removing a mole. Skin cancer is deadly serious. Melanoma is the most common form of life threatening cancer in 15 to 24-year olds. Unplanned exposure to the sun can put you at risk. Outdoors you can’t just rely on sunscreen. Protect yourself in five ways with a hat, clothing, shade, sunglasses and suncreen.

Effects of melanoma - poster in Australian skin cancer awareness campaign

Not everyone with melanoma dies, some just go through hell. This back belongs to a 22-year old. She’ll now be scarred for life. But her ordeal has only just begun. Once the melanoma is removed she’ll need regular check ups to make sure the cancer hasn’t spread. All she can do is wait. She won’t be alone. Melanoma is the most common form of life threatening cancer in 15 to 24-year olds. Outdoors you can’t just rely on sunscreen. Protect yourself in five ways with a hat, clothing, shade, sunglasses and suncreen.

Credits

The Skin Cancer surgery campaign was developed at BMF, Sydney, by executive creative director Warren Brown, copywriter Benn Sutton, art director Grant Booker, group account director Nick Garrett, account manager David Graville and agency producer Ros Payne.

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  • Amy

    how do I get a copy of these posters? I recently just had surgical excision of a melanoma and can relate.

    • brenna

      print them onto A3 paper :)