McDonalds Couple in Simple Life Cartoons
(No Ratings Yet)
Loading ...
McDonalds have followed up their animated TV ad, ‘Girl’, with ‘Couple’, an appeal to the desire to keep life simple with a cheeseburger.
‘Couple’ shows a series of cartoons featuring couple, house, work, salary, friends, cinema, sleep in, holiday, baby, nappy, bottle, nappy, bottle, nappy, bottle, cot, rattle, playpen, blankie, pottie, babysitter, school, uniform, taxi, birthday, school play, sport, camp, nits, parents’ night, pregancy test, blue, pregnant, twins.. all to the sounds of what could be a music box, starting slow and speeding up.
With the arrival of the twins, everything stops and viewers are introduced to a moment of simplicity. The images provide the ingredients of a cheeseburger…
“Life’s complicated enough. Cheese. 100% beef. Pickle. Cheeseburger. Simple.”
Credits
The McDonalds ‘Simple’ campaign was developed at Leo Burnett, Sydney, by creative director Glen Ryan, art directors and copywriters Tim Bishop and David Smith, with agency producer Helen Hendry.
The Couple ad was directed by Ned Wenlock at NZ animation company Fat Ltd, with producer Nicci Lock. Fat Animation has recently been wound up. Marko Klijn from Fat has formed Cirkus, where McDonalds Simple is hosted as a 1.5 mb quicktime video. Andrew McGee, Paul Densem and Ned Wenlock have formed Teaspoon Films.
McDonalds Simple campaign (Girl, Couple, Life) won the Retailers creative excellence award at the 2006 Food and Beverage (FAB) Awards.
See ‘Girl’ in SWF format at Leo Burnett, Sydney.
Neighbouring Posts
« « U2 Vertigo effects filmed in Spain | Schweppes Cocktails for Two » »
Posted in Inspiration, TV Ads Cinema and Online Videos
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
j.j. on Racist Brain The Smallest: 
Andrew Keet on Kuroshio Sea Aquarium Music Video: 
Shaun on The Should’ve Gone To SpecSavers Effect: 
Linda on Castrol Think with your Dipstick: 
Audiofeeline on Vittel Something in The Water: 
Shelby on O2 Surprises with Ducks: 
sharon jones on O2 Surprises with Ducks: 
(4.85 out of 5)