Mastercard Oxfam and Gorgeous Alpacas Unwrap Christmas

Mastercard has teamed up with Oxfam to promote Oxfam Unwrapped, a Christmas gift campaign launched online at and on British televisions on December 14. The 60 second TV advert features a range of Peruvian alpacas posing to the sounds of Baby Bird’s 1996 song, “You’re Gorgeous”. The ad explains that a purchase of an alpaca from Oxfam Unwrapped helps farmers buy and care for Alpacas. 82% of the purchase goes to help the beneficiary. “Alpaca package: £20. Giving someone a truly beautiful gift: Priceless.

Oxfam Mastercard Alpaca Farmer

Oxfam Unwrapped Christmas Project

The Oxfam Unwrapped Christmas project provides alternatives to consumer-oriented Christmas shopping. Online shoppers can buy a gift to help a community overcome poverty. Options include goats, donkey or animal care kits, toilets, safe water, teacher training, textbooks, school desks and chairs, counseling sessions, HIV awareness events, radios, condom kits, mosquito nets, buckets, emergency shelters, tree planting, fertiliser, fishing nets.

Your gift of fishing nets, alpaca package, training a farmer, a market stall, a farm to market make-over, mango saplings, a plot of farming land, a livelihood for a village or starting a small business may also be used to support other initiatives that give people the chance to earn a living, designed to offer a sustainable income to those who need it most.

Click on the image below to play the video.


The Mastercard Oxfam Apalca campaign was developed at McCann Erickson London by executive creative directors Brian Fraser and Simon Learman, creative directors Brian Cooper and Jason Stewart, art director Gary Marjoram, copywriter Rob Brown, agency producer Nick Godden, account supervisor Kate Harris.

Filming was directed by James Rouse at Outsider, London, for The Viral Factory with director of photography Dewald Aukema, editor Matt Hall.

Post production was done at The Mill.

You’re Gorgeous Music

by Baby Bird (Stephen Jones)

Baby Bird’s 1997 album – Ugly Beautiful – at

Y. O. U. R. E. G. O. R. G. E. O. U. S.
Remember that tank top you bought me.
You wrote ‘You’re Gorgeous’ on it.
You took me to your rented motor car and filmed me on the bonnet.
You got me to hitch my knees up and pulled my legs apart.
You took an instamatic camera and and pulled my sleeves around my heart.

Because you’re gorgeous I’d do anything for you.
Because you’re gorgeous our love will see us through.
Because you’re gorgeous I’d do anything for you.
Because you’re gorgeous I know you’ll get me through.

You said my clothes were sexy, you tore away my shirt.
You rubbed an ice-cube on my chest snapped me ’til it hurt.


Ba ba ba ba ba ba ba ba ba

You said I wasn’t cheap. You paid me twenty pounds.
You promised to put me in a magazine on every table in every lounge.


Babybird - You're Gorgeous - EP - You're Gorgeous