Mastercard Full House With Dean Martin

Mastercard celebrated the holiday season of 2005 with “Full House”, an animated television commercial linked with an online competition. A snow-clad street comes alive with visitors to the to the sounds of Dean Martin singing “Winter Wonderland”.

Mastercard Full House Priceless TV Ad

Christmas lights come on as the first car pulls up. “Cheese and cracker platter: $30”. A small dog jumps out of its owner’s car into the snow. “Big roast turkey with all the trimmings: $55”. The family cat escapes with a yowl hotly pursued by the barking dog. “Home baked apple pie: $12.” Two birds meet on the porch as we’re told, “Full House: Priceless”. Four rabbits on the street mark out the final message, “A home for the holidays Sweepstakes”. Snow flakes fall on a black background with the website address: ““, before merging to form the Mastercard logo. The sweepstake site closed on December 31, 2005. Click on the image below to play the Full House video.


The ‘Full House’ campaign was developed at McCann Erickson, New York, by executive creative director Joyce King Thomas, art director Kathy Kuhn, copywriter Lisa Brandriff, agency producer Sally Hotchkiss and executive music producer Mike Boris.

The spot was directed, illustrated and animated by Sarah Roper at Sherbet, London.

Voiceover was provided by Mastercard regular Billy Crudup.

Lyrics for Winter Wonderland

Christmas with Dino at Amazon.comSleigh bells ring, are you listening,
In the lane, snow is glistening
A beautiful sight,
We’re happy tonight.
Walking in a winter wonderland.

Gone away is the bluebird,
Here to stay is a new bird
He sings a love song,
As we go along,
Walking in a winter wonderland.

In the meadow we can build a snowman,
Then pretend that he is Parson Brown

He’ll say: Are you married?
We’ll say: No man,
But you can do the job
When you’re in town.

Later on, we’ll conspire,
As we dream by the fire
To face unafraid,
The plans that we’ve made,
Walking in a winter wonderland.

In the meadow we can build a snowman,
And pretend that he’s a circus clown
We’ll have lots of fun with mister snowman,
Until the other kids knock him down.

When it snows, ain’t it thrilling,
Though your nose gets a chilling
We’ll frolic and play, the Eskimo way,
Walking in a winter wonderland.

‘Winter Wonderland’ was published in 1934, written by composer Felix Bernard and lyricist RIchard B. Smith.

Christmas with Dino at