Marks and Spencer Party In Ice Hotel

Marks & Spencer’s 2006 Christmas television advertising campaign takes the Pink song “Get The Party Started” as the key ingredient in an Bond-inspired Arctic nightclub experience featuring Twiggy, Erin O’Connor, Laura Bailey, Noemie Lenoir and Dame Shirley Bassey.

Models pose on snowmobiles in Marks & Spencer's TV advert

Models around London are summoned to a mystery party at 8.30 pm. In case we don’t get the James Bond connection we see one of them reading John Le Carre’s novel, “Tinker Tailor Soldier Spy”. The action bursts onto the screen with the models riding snowmobiles (Ski-doos) through the snow, arriving together at a glamorous country night club, reminiscent of the centre of action in Die Another Day. Other models have arrived on a sleigh pulled by reindeer.

In their rooms the models change from Marks & Spencer’s winterwear to Marks & Spencer’s evening gowns, to the sounds of “Get This Party Started”. As they walk into the main theatre they discover with delight that the song is actually being performed by Shirley Bassey, gloriously dressed in red. The sky is lit up with fireworks and the words, “From M&S With Love”.


The Fire and Ice campaign was developed at RKCR/Y&R by creatives Chris Hodgkiss and Pip Bishop, agency producer Tim Page, planner Lucy Howard.

Filming was directed by Dawn Shadforth at RSA Films, with director of photography Brendan Galvin and offline editor Richard Orrick at Work Post.

Post production was done at MPC (Moving Picture Company), London, under the supervision of VFX Supervisor Franck Lambertz and producer Franck Lambertz, CGI supervisor Olivier Junquet and matte painting supervisor Henrik Holmberg. The VFX Team were Ali Dixon, Ann Krogstadt, Duncan McWilliam, Guiliano Cavalli, James Bailey, David ‘Skippy’ Clifton, Nico Cotta, Pete Rypstra, Rod Norman, Roger Gibbon, Ronald Anzenberger, Saman Mahmoodi, Turlo Griffin, Vicky Osborn, Will Broadbent, Ziggy Zigouras Telecine was done by Jean Clement Soret.

Audio post production was done at Wave Studios

Shirley Bassey sings in Marks & Spencer's TV advert

Lyrics for Get The Party Started

written by Linda Perry

I’m coming up
So you better get this party started
I’m coming up
So you better get this party started

Get this party started on a Saturday night
Everybody’s waiting for me to arrive
Sending out the message to all of my friends
We’ll be looking flashy in my Mercedes Benz
I got lots of style, check my gold diamond rings
I can go for miles if you know what I mean


Pumping up the volume, breaking down to the beat
Cruising through the west side
We’ll be checking the scene
Boulevard is freaking as I’m coming up fast
I’ll be burning rubber, you’ll be kissing my ass
Pull up to the bumper, get out of the car
License plate says Stunner Number One Superstar


Making my connection as I enter the room
Everybody’s chillin’ as I set up the groove
Pumping up the volume with this brand new beat
Everybody’s dancing and they’re dancing for me
I’m your operator, you can call any time
I’ll be your connection to the party line