Lipton Ice Tea is Refreshingly Honest
Unilever Australia promoted Lipton Ice Tea in 2004 with a campaign of honesty. On their site today they still host two of the ads:
Mechanic
A man pushes his car into the mechanic’s car yard. The mechanic pulls a bottle out of the fridge and greets his new customer. “Gidday! Lipton Ice Tea?” “Thanks!” As he lifts the bonnet he says, “Whoo! You look as though you know nothing about cars.” “Yeah, so I’m sure you’ll rip me off!” “It’s probably just a cracked radiator hose worth ten bucks but I’ll tell you it’s much worse”. “Yeah I don’t even know what a radiator is!” “Perfect! You’re going to leave here with four new tyres you didn’t even need.” “That’s fine. I’ll write you a cheque that bounces!”
The voiceover: “Refreshing Lipton Ice Tea. Let’s you be yourself naturally.”
The Lipton Tea site hosts the Mechanic ad as a 3.53 mb mpg video.
Beach
A man carrying a surf board with a beach babe painted on it walks up to two sunbathing women. They’re all drinking Lipton Ice Tea.
“Hi!” “Hi!” “I couldn’t tell if you’re actually attractive or not from over there so I’ve come for a closer look.” “Well we’ve already checked you out and we’ve decided we’re not interested.” “We’ll play along to see if you’re rich.” “Yeah. So how’s the surf?” “I don’t surf. I just carry the board around cause it helps me with the chicks.” “Now suck in that gut and that might help a bit too.” “You know I’ve just noticed some topless girls checking me out so I’ll catch you around.” The voiceover: “Refreshing Lipton Ice Tea. Let’s you be yourself naturally.”
The Lipton Tea site hosts the beach ad as a 4.99 mb mpg video.
Credits
The campaign was developed at advertising agency J Walter Thompson Sydney by creative director Simon Collins, Andrew Thompson, Richard Apps and Chris Dent, and agency producer Gerri Hamill. Account team included Sarah Voss (GAD), Erica Williams (AM), and account planner Andrew McCowan.
Director was Adrian Hayward at AHT, with producer Ian Iveson. AHT play the beach ad and mechanic ad as swf files.
Give Your Rating
(No Ratings Yet)
Loading ...Related Posts
Posted in Inspiration, TV Ads
Tags to similar posts: Adrian Hayward, AHT, JWT Sydney, Lipton Ice Tea
Australian Stereotypes In TV Ads
Lipton Ice Tea Cooling Your World Naturally
A Few Honest Words from Ben Sollee
Refreshingly Frank In New Zealand
Frank Refreshingly Ginger Beer
Subscribe
Find this article helpful? Keep up with daily posts. Subscribe to our RSS Feed or subscribe to The Inspiration Room Daily by email. Visit The Inspiration Room™ and join our online community.
Jason May 12th, 2006 at 6:22 am
Anyone knows the other commercial of Lipton Ice. It has been published a few years back. The commercial is coulored graphically yellow-cartoonish. The main character wakes up after a night out (his mates sleeping in his house), gets a Lipton Ice out of his fridge and he dresses for work.
Anyway the background music is awesome. I’m looking for it for a very long time now but just can’t find it, anyone knows the name of the title song of it?
Cheers lads!