Lift Plus Inspires Practical Jokers of New Zealand
Coca-Cola New Zealand continues to promote its Lift Plus, its lemon-flavoured energy drink, with a prank-filled comedy series of television advertisements.
Lift Plus Vase
‘Vase’ has three young men and a woman sitting in a lounge room. One of them picks up a valuable china vase. His pal across the room, who happens to be drinking Lift Plus, motions with outstretched arms for him to throw the vase. As soon as the vase flies across the room, the dastard ducks out of the way. Smash! A woman, the owner of the vase, enters the room. “Oh Mum look! It was him!”. The voiceover and super, “Sharpen Up. Lift Plus!”
Lift Plus Spoon
‘Spoon’ featured two friends testing the limits of their endurance of pain. Each has wooden spoon in his mouth and is whacking the other on the head. Behind them on the couch is a third friend who has a scheme to add pain to the wooden spoon experience for one bro (brother). Unfortunately Coca Cola had to backtrack on this one, due to epidemic spoon whacking breaking out in parts of New Zealand with nothing better to do. Trying this at home I discovered the problem is not so much the damage to heads, but more the potential for damage to teeth.
Lift Plus Shower
”Shower’ features the three friends again pulling a prank on a young woman with whom they’re sharing a house. While she’s in the shower they make noises that indicate that they’re leaving. But instead they sit on their couch and arrange for the phone to ring.
Credits
The Lift Plus ads are promoting a lemon-flavoured carbonated drink with Guarana and caffeine, introduced into New Zealand in 2001. The campaign has been developed at Publicis Mojo by creative director Nick Worthington, with creatives Karl Fleet and Derrick Kim, and agency producer Jane Mill.
Director was Robin Walters at Curious Films, NZ, with producer Seth Wilson, director of photography Adam Clark and editor Will Roberts.
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Posted in Inspiration, TV Ads Cinema and Online Videos
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(4.92 out of 5)
The shower ad is funny. The vase one is stupid. The spoon one was ripped off a You Tube video.
PLEASE BRING IT OUT IN TOWNSVILLE IN QUEENSLAND,AUSTRALIA,its a bloody awesome drink!!!!
I love all the ads theyre so funny. the latest one is crack up hahaha