Kit Kat Distracts Russian Linesman

Nestle UK connected the Kit Kat chocolate bar with the FIFA World Cup this year with a TV spot recreating a moment from the game that took England to the number one spot in 1966.

Russian linesman eats chocolate The spot begins with historical footage from the 1966 game between England and West Germany. Geoff Hurst shoots for goal and the ball hits the crossbar, bounces down to the ground and back into the field. The camera moves to a linesman who appears to be preoccupied with finishing off a chocolate bar.

The referee runs over to him for a second opinion. The linesman signals that it was indeed a goal. The commentator calls out, “Three goals to two”.

Super: “Have a Break, Have a Kit Kat.”

The Russian linesman in the actual game was Tofik Bakhramov from Azerbaijan. West Germany contested Hurst’s goal, protesting that the ball had not bounced behind the line. However Swiss referee Gottfried Dienst picked up on Bakhramov’s hand signals and awarded the goal to England.

Credits

Decision made by referee in Kit Kat TV Ad The Nestle Kit Kat Linesman TV ad was created at J Walter Thompson, London, by copywriter Michael Campbell, art director Colin James, and planner Iona Casey. JWT host the Linesman ad as a 2.17 mb FLV video.

Director for the Nestle Linesman ad was Chris Palmer with Gorgeous, London, with producer Rupert Smythe. Editor was Paul Watts at The Quarry, London. Post production was done by Tom Sparks Alteration Services. Audio was done by Nigel Crowley at 750 MPH, London.

Brand Republic host Kit Kat Linesman as a 2.2 mpg video. The spot has been very popular at YouTube.

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This entry was posted on Wednesday, July 19th, 2006 at 9:06 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.