Il Vizio Coffee To Wake Up World

Cafe Il Vizio, a cafe in the Sydney suburb of Leichardt, entered the world’s orbit in 2004 with a series of politically provocative posters. Owners Lou Lou and Abraham Nasr (sister and brother) were keen to get people talking about important issues over their coffee. A selection of posters with provocative challenges was what it took…

Refugee boat sinks

Monkey used in cosmetics tests

Missile test

Space Probe

Kyoto Protocol and George Bush


The Wake Up World campaign was cooked up at M&C Saatchi, Sydney to produce what turned out to be an award-winning campaign. The M&C Saatchi team included creative director Ben Welsh, art director Graham Johnson and copywriter Oliver Devaris. Photographer was Michael Corridore.