• Il Vizio Coffee To Wake Up World

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    Cafe Il Vizio, a cafe in the Sydney suburb of Leichardt, entered the world’s orbit in 2004 with a series of politically provocative posters. Owners Lou Lou and Abraham Nasr (sister and brother) were keen to get people talking about important issues over their coffee.

    A selection of posters with provocative challenges was what it took…

    Refugee boat sinks Monkey used in cosmetics tests

    Missile test Space Probe

    Kyoto Protocol and George Bush

    Credits

    The Wake Up World campaign was cooked up at M&C Saatchi, Sydney to produce what turned out to be an award-winning campaign. The M&C Saatchi team included creative director Ben Welsh, art director Graham Johnson and copywriter Oliver Devaris. Photographer was Michael Corridore.

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    Posted in Inspiration, Print Press Posters Billboards



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