Il Vizio Coffee To Wake Up World
Cafe Il Vizio, a cafe in the Sydney suburb of Leichardt, entered the world’s orbit in 2004 with a series of politically provocative posters. Owners Lou Lou and Abraham Nasr (sister and brother) were keen to get people talking about important issues over their coffee. A selection of posters with provocative challenges was what it took…
The Wake Up World campaign was cooked up at M&C Saatchi, Sydney to produce what turned out to be an award-winning campaign. The M&C Saatchi team included creative director Ben Welsh, art director Graham Johnson and copywriter Oliver Devaris. Photographer was Michael Corridore.