WWF says ignoring global warming won’t make it go away

WWF (World Wildlife Fund) Canada have a persistent campaign raising awareness of global warming and building willingness to act. A television commercial (to be reviewed at The Inspiration Room Daily tomorrow) has been supplemented by a print and radio campaign, all pointing to the information-rich website, saveourclimate.ca

Baseball print ad for WWF Climate Change campaign

Fisherman print ad for WWF Climate Change campaign


The Save Our Climate campaign was developed at DraftFCB, Toronto, by creative directors Robin Heisey, Joe Piccolo and Chris Taciuk, art director Mike Doneghey and copywriter Chris Joakim.

Filed under: Print, WWF