Hummer H3 Monster Match with Robot
(Average: 3.00 out of 5)
Loading ...General Motors released the Hummer H3 SUV in November 2005 with a television commercial featuring Jennifer the Monster, her robot partner and their child. The commercial was featured during the 2006 Super Bowl.
A long-tailed reptilian monster (Godzilla-style) smashes its way through a CG city, stepping on low buildings and knocking over high rises. All of a sudden she meets another creature her own size – a robot. His eyes glow red.
Thus begins the romance behind the Hummer. The couple stroll through the streets, enjoying the moonlight. Before long we see the couple again – this time the monster is pregnant.
Another scene shows the day of the birth. The robot’s busy with his work – dismantling the city, when he hears his partner calling. He goes to her side and finds her with the new baby – a red Hummer H3. They kiss. He gently puts it down on the ground and they watch it drive off.
The super is superimposed over a shot of the Earth: “It’s a Little Monster”The New H3 Hummer.com/Monsters. Hummer – Like Nothing Else.
The new H3 is perhaps the child of the larger H1 and H2 SUVs. It’s a more affordable and economical vehicle, with a 220 horsepower 5 cylinder engine that is claimed to do 20 miles per gallon. And what’s more, it is available in manual transmission.
Hummer have done an excellent job of integrating the television advertisement with their online promotion. Hummer.com/monsters provides the ad as a 3.725 mb quicktime video. and provides a link to a microsite, 12 mb video. A humorous commentary from Jennifer the monster (with sub titles) is featured as a 6 mb quicktime video. “My Video Diary”, featuring more behind-the-scenes shots, is there as a 7.893 mb quicktime video.
Credits
The campaign was developed by advertising agency Modernista!. The team included senior art director Philip Bonnery, executive creative director Gary Koepke, executive producer Lance Jensen, senior agency producer Eric Voegele, and senior copywriter Alex Flint. Modernista! host the ad as a 6.228 mb FLV file.
Production Company behind the Monster Hummer ad was Biscuit Filmworks. The production team included director Noam Murro, executive poducer Shawn Lacey Tessaro, director of photography Toby Irwin, and producer Jay Veal.
The monster and robot modelling were developed by Stan Winston Studios – the team who developed creatures for Aliens, reptiles for Jurassic Park, and the robots or Steven Spielberg’s A.I. Artificial Intelligence, and Jurassic Park.
Avi Oron from Bikini Edit was the editor. Colorist was Stefan Sonnefeld from Company 3.
Effects were developed at Method Studios. The team included 2D VFX artists Alex Frisch and Andrew Eksner and Alex Kolasinski, 3D VFX artists John Han, Pasha Ivanov, James LeBloch, Dan Dixon, Chris Smallfield, CG creative director Laurent Ledru, CG technical supervisor Gil Baron, and junior 2D VFX artists: Katrina Salicrup, Zach Lo, Sarah Eim, Kyle Obley. Visual effects shoot supervision was looked after by James LeBloch, Gil Baron, Rich Rama, Laurent Ledru and Alex Frisch. Visual effects Executive Producer was Neysa Horsburgh. Visual Effects producer was Rich Rama. Method Studios feature the ad as a 12.4 mb quicktime file here.
Previsualization was provided by Pixel Liberation Front. Motion Control was by Helder Sun.
Love is Strange
The music for the Hummer Monster commercial is “Love is Strange”, written by Ethel Smith and Mickey Baker, originally recorded in the 1960s. It is sung here by Everything But The Girl who are not happy about it. On their web site Ben and Tracey point out that their cover version of ‘Love Is Strange’ was used without their knowledge or consent. Warner Music UK, who controls their early 90’s recorded performances, agreed that the track could be used, but did not inform the band.
Download Everything But The Girl from iTunes.
Lyrics for Love Is Strange
Baby, love is strange
Many many people, take it for a game
My sweet baby, love is strange
Yeah Yeah
Many many people, take it for a game
Yeah Yeah
Love is strange
Love is strange
Yeah Yeah
Many many people, take it for a game
Yeah Yeah
Love is strange
Love is strange
Many people, they don’t understand
They think that having love is,
like having money in the hand
My sweet baby, love is strange
Many many people, seem to take it for a game
La la la la
Love is strange
La la la la
Love is strange
Neighbouring Posts
« « Big Ask Sticky Question on Climate Change | Super Bowl 2006 Ads » »
Posted in Inspiration, TV Ads Cinema and Online Videos
The Inspiration Room is a global effort designed to influence, affect and involve creative communities in the development of a world standard for inspiration. 
sharon jones on O2 Surprises with Ducks: 
janet on Air Canada Go Far for Winter Olympics: 
Barry From Derby on O2 Surprises with Ducks: 
Miyojin on Sanyo Xacti for Underwater Titanic Photo: 
Eric on Teenage Affluenza Is Spreading Fast: 
Joe on Castrol Think with your Dipstick: 
Dean on What Goes Around Comes Around: 
Duncan on Pedigree Catch in Slow Motion: 
(4.85 out of 5)
Thank you for the review of the Hummer 3 ad that was shown on the 2-5-06 Super Bowl. In the US the ad got mixed reactions and personally, I was disappointed. The commercials done for the Super Bowl have as much anticipation as the game itself and this year the ads might have been better than the game. Two ads were old ones not done specifically for the Super Bowl. One was the Motorola Pebl ad and the other was the Hummer 3 monster ad. Companies paid 2.5 million dollars US for a .30 sec ad and the Monster ad was a minute ad so, 5 million US. In my humble opinion Hummer would have spent their 5 mil more wisely using the “Chairs” ad for the H3, which I thought was a beautiful ad. Just my opinion.
The H3 features a two-speed, electronically controlled full-time four-wheel drive system that is suitable for both on-road and off-road driving in all conditions, with electronic locking front and rear differentials optionally available.