Breast Cancer Checks Promoted in Supermarket Fruit Stands

Examining one’s breasts is as easy as examining fruit. That’s the message provided in a campaign by Hospital do Câncer, São Paulo, Brazil.

Apples in Hospital Do Cancer campaign

Stickers were placed on apples and pears in supermarkets with the message, “Viu? É fácil fazer o auto-exame, Previna-se contra o câncer de mama”, which translated is “See? It is easy to do a self-examination – it’s a prevention against breast cancer”.

Credits

The campaign, created by JWT São Paulo. Cerebro Creativo points to a similar campaign in Brazil by Petybon.

Thanks to Marc at Osocio

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This entry was posted on Wednesday, October 11th, 2006 at 8:41 pm and is filed under Inspiration, Print Press Posters Billboards. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.