Honda Jazz Cars Ever So Nice
Honda Australia this month has started promoting the Honda Jazz with Village Green, an animated television commercial, in 30 second and 60 second versions.
The 60 second spot begins with a scene reminiscent of Thomas and the Tank Engine, with a road, bridge and windmill. The narrative begins, read by Tony Robinson, known for his role as Baldrick in Blackadder.
One fine morning all the cars had gathered bright and early by the village green. “Morning!”, tooted Jazz as she went by. “Morning!”, tooted the others. “You look well!”, shouted one. “Thankyou”, replied Jazz. “She always looks well”. “Surgery!”, snorted a grouchy one. “No! She’s not as plastic as you!” And they all laughed. “I hear she’s even nice on the inside”, said one admirer. “Na. She wouldn’t be made like me”, grumbled the grouchy car. “Fortunately!” said another. And they all laughed again.
“I bet she’s expensive”, said one. (A truck stops at the pedestrian crossing, with the price “From $15,390″ on its side.) They would have fainted with surprise at the price. But they were cars, not people.
(The grumpy car’s front fender falls off. The other cars look shocked. The Honda Jazz drives off through the countryside towards a rainbow.)
Credits
The Honda Jazz advertising campaign in Australia was developed by Foote Cone Belding Melbourne, by creative director/art director Scott Lambert, copywriter Mark Ringer and agency producer Mandi Wright.
The animated ad was directed by Michael Cusack at Anifex, with director of photography/producer Richard Chataway. Anifex host ‘Honda Jazz Ever So Nice‘ as a 9.447 mb mpeg video.
Editor was Jon Holmes at TIDE Edit. Flame HD was produced by Marty Pepper at Oasis Post.
Honda host the 60 second TV ad in Vividas format at www.eversonice.com.au, along with a short behind the scenes look at the making of the ad at Anifex.
The Honda Jazz ad is also hosted at Putfile as a WMV file.
The Honda Jazz is a five-door hatchback, known as the Fit in Japan, China, North and South America. It was launched in Australia four years ago.
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(4.92 out of 5)
Can’t find the link to this advertisement.
hey, guys, wats the song title for the song that appears in the last part of the advertisement? (the one which has the lyrics going something like “i’ve never had so much fun in my life”)