Honda Australia this month has started promoting the Honda Jazz with Village Green, an animated television commercial, in 30 second and 60 second versions. The 60 second spot begins with a scene reminiscent of Thomas and the Tank Engine, with a road, bridge and windmill. The narrative begins, read by Tony Robinson, known for his role as Baldrick in Blackadder.
One fine morning all the cars had gathered bright and early by the village green. “Morning!”, tooted Jazz as she went by. “Morning!”, tooted the others. “You look well!”, shouted one. “Thankyou”, replied Jazz. “She always looks well”. “Surgery!”, snorted a grouchy one. “No! She’s not as plastic as you!” And they all laughed. “I hear she’s even nice on the inside”, said one admirer. “Na. She wouldn’t be made like me”, grumbled the grouchy car. “Fortunately!” said another. And they all laughed again. “I bet she’s expensive”, said one. (A truck stops at the pedestrian crossing, with the price “From $15,390″ on its side.) They would have fainted with surprise at the price. But they were cars, not people. (The grumpy car’s front fender falls off. The other cars look shocked. The Honda Jazz drives off through the countryside towards a rainbow.)
Click on the image below to play the video in YouTube (HD)
The Honda Jazz advertising campaign in Australia was developed by Foote Cone Belding Melbourne, by creative director/art director Scott Lambert, copywriter Mark Ringer and agency producer Mandi Wright.
The Honda Jazz is a five-door hatchback, known as the Fit in Japan, China, North and South America. It was launched in Australia four years ago.