Holden Barina Basketball Moves

The Australian Holden Barina hatchback features in a rooftop game of basketball in an effects-driven television commercial. Set in Brisbane the ad shows a gold coloured hatchback driving into a street game of basketball, taking control of the ball with its doors, bonnet and hatch, and scoring goals.

Holden Barina plays basketball in TV Ad


Click on the image below to play the Holden Barina Ball Skills video in YouTube (HD)

Credits

The ad was created at Cummins and Partners by creative director and writer Sean Cummins, art director Melissa Turkington and agency producer Mark Bradley.

Filming and photography was directed by Mark Toia via Zoom Film & Television, with producer Noelle Stevens.

Post production was done at Cutting Edge, by colourist Wade Odlum, 3D animators Ben Folkman, Aaron Briggs, Scott Thomas and Elie Jamaa, shake compositor Tahl Niran, inferno artist Jeff Gaunt, and and sound designer Ross Batten. Cutting Edge are responsible for the 3D visual effects – adding city scapes in the horizon, creating a virtual basketball, and animating the car doors, hatch and bonnet.

Soundtrack to the Barina Basketball TV Ad is “I Like To Move It”, a track written by Reel 2 Real in the early 1990s and made popular by Sacha Baron Cohen (Ali G) in the animated movie, Madagascar.

Reel2Real Move It CD at Amazon.comI like to move it, move it
I like to move it, move it
I like to move it, move it
Ya like to (“Move it”)

All girls all over the world,
original Mad Stuntman
pon ya case man!
I love how all girls
a move them body,
and when ya move ya body,
and move it,
nice and sweet
and sexy, alright!

See I Like to Move It – Madagascar 5
and Madagascar Soundtrack at Amazon.com

The Holden Barina is the Daewoo Kalos rebadged for the Australian and New Zealand markets. In other parts of the world it is known as the Chevrolet Aveo and Chevrolet Kalos.

  • http://www.jackyan.com/blog Jack Yan

    It’s interesting that on both sides of the Tasman, the three-door Barina is shown more. The five door model, of course, would look way too familiar given, as you say in your last paragraph, it is a Daewoo Kalos, which was sold in our parts with quite a big TV campaign in 2003. The latest TVC reminds me a bit of the Suzuki Swift soccer commercial.

  • Jo brooks

    I loved the ad, they spolit it, by adding the sedan to the ad, in feb/march. i bought a New Holden barina, it made me want to do it, though my basketball skills, would be made better by me car…..lol