Heineken Past Experience

Heineken have launched an effects-laden television commercial featuring a man who finds himself in the 1920s. Despite all the changes around him, the beer’s still the same. The commercial begins with the drinker’s nightmare – an empty six pack in the fridge. He jumps in a taxi to head to the local pub. As he travels through the city he notices a series of retro effects. A man walking past a pole changes from a black suit jacket to a brown leather jacket. The convenience store with outside ATM changes to a general store with no ATM. The digital car radio and clock morphs to analog. A 1960s Cadillac is transformed into a 1920s Nash Roadster. Cobblestones replace tar seal. As he gets out of the cab he notices he’s been in a horse-drawn cab. He walks into the bar and asks for a Heineken. He says, “It’s exactly the same! Can I get a six pack to go?” The voiceover: Heineken unchanged since 1873. The ad finishes with the drinker being handed a box of six Heinekens – in glasses rather than bottles.

Time traveller picks up six pack in Heineken TV Ad


Click on the image below to play the video in YouTube

Credits

The commercial was created at advertising agency Leo Burnett Sydney by copywriter Grant McAloon and art director Michael Spirkovski, with agency producer Adrian Shapiro.

The spot was directed by Josh Baker and produced by Nicole Crozier from Sydney Film Company with director of photography Greig Fraser.

Post production was done at Fuel VFX, Sydney, by VFX supervisor Andrew Hellen, CG Supervisor Andreas Wanda, VFX producer Dave Kelly, and 3D artists Mike Bain, Kane Elferink, Lianne Forbes, Joseph Kim, Paul Lada, Michael Orbing and Gary Sullivan, Flame artists Karen Fabling and Howard Hill, and Matte painter Daniel Cox.

Sound was designed and engineered at Nylon Studios, Sydney.

Car metamorphises in Heineken TV Ad

Little Green Bag

Music for the track is “Little Green Bag”, by George Baker Selection, found on Best of George Baker Selection and the Reservoir Dogs Original Motion Picture Soundtrack.

Little Green Bag – Hollands Glorie: George Baker on iTunes

Lyrics

Yeah! Looking back,
I’m on the track for a little green bag
Got to find just the kind
I’m losing my mind

Outside in the night, outside in the day
Looking back, on the track gonna do it my way
Outside in the night, outside in the day
Looking back, on the track gonna do it my way
Looking back Looking for some happiness,
but there is only loneliness to find

Turn to the left, turn to the right
Looking upstairs, looking behind
Yeah! Looking for some happiness,
but there is only loneliness to find
Turn to the left, turn to the right
Looking upstairs, looking behind

Yeah Looking back,
I’m on the track for a little green bag
Got to find just the kind I’m losing my mind.
Outside in the night, outside in the day.
Looking back, on the track gonna do it my way.
Looking back on the track for a little little green bag
Got to find just the kind I’m losing my mind.
Oh right Looking for some happiness,
but there is only loneliness to find
Turn to the left, turn to the right
Looking upstairs, looking behind
Ba ba ba baba ba ba ba baba…