Hahn Premium Light in Gondola

Following on the success of the Spa Bomb and Bean Bomb television commercials, Lion Nathan has launched ‘Gondola’, its third TV advertisement for Hahn Premium Light beer. Research into customer responses to the first two ads showed that the sensual but funny advertisements appealed to both women and men.

The advertisement which hit screens on November 20, 2005, begins with a woman walking sensuously through Venice, to the accompaniment of a sexy soundtrack. She is met by her boyfriend who guides her down to a gondola in the water. They glide off down a canal. As she sips from wine glass the boyfriend throws a fishing line into the water. All of a sudden he pulls up a large fish. The fish spins through the air and hits the woman on her barely covered chest. Her wine spills and the glass goes flying.

As the boyfriend pulls out a Hahn Premium Light beer, he glances over to catch the shocked look of his girlfriend. “What?”, he appeals. The voiceover: “Some people drink Hahn Premium Light because they’re responsible. Others because they like the taste”.

The new Hahn Premium Light ad is now available online at www.lovethetaste.com.au and at www.hahnpremiumlight.com, streamed in Vividas format.

Click on the image below to play the video in YouTube (HD)

Credits

The Gondola advertisement was created at Clemenger BBDO Sydney by creatives Chris Pearce, Barry Baker and Pic Andrews who also worked on the original Spa Bomb commercial. Creatives for the Bean Bomb commercial were Danny Searle and Jules Webster. Senior Television Producer was Roy De Giorgio.

Media was developed by Optimedia. The campaign won a Gold award at the 2005 AFA Effectiveness Awards. The shot was filmed in location in Venice by Plaza Films in February 2005. Clemenger’s TV Producer De Giorgio says that the commercial was shot in freezing temperatures surrounded by snow, rain and fog. It was quite a production feat to pull it off and make it look hot and summery. Director Paul Middleditch, involved in the previous two Hahn ads as well as the Carlton Draught Big Ad, worked with Director of Photography Ross Emery, known for his work on movies such as Dark City.

A model fish was used for the stunt shot, but a real fish, purchased from the Venice Fish Markets, was used for the close ups.

Editing was done by Peter Whitmore at Winning Post. Sound was designed at Sound Reservoir and music composed at Song Zu.