Following on from the success of the Spa Bomb and Bean Bomb television commercials, Lion Nathan has launched ‘Gondola’, its third TV advertisement for Hahn Premium Light beer. Research into customer responses to the first two ads showed that the sensual but funny advertisements appealed to both women and men. The advertisement which hit screens on November 20, 2005, begins with a woman walking sensuously through Venice, to the accompaniment of a sexy soundtrack. She is met by her boyfriend who guides her down to a gondola in the water. They glide off down a canal. As she sips from wine glass the boyfriend throws a fishing line into the water. All of a sudden he pulls up a large fish. The fish spins through the air and hits the woman on her barely covered chest. Her wine spills and the glass goes flying.
As the boyfriend pulls out a Hahn Premium Light beer, he glances over to catch the shocked look of his girlfriend. “What?”, he appeals. The voiceover: “Some people drink Hahn Premium Light because they’re responsible. Others because they like the taste”. Click on the image below to play the video in YouTube (HD)
The new Hahn Premium Light ad is now available online at lovethetaste.com.au and at www.hahnpremiumlight.com, streamed in Vividas format.
The Gondola advertisement was created at Clemenger BBDO Sydney by creatives Chris Pearce, Barry Baker and Pic Andrews who also worked on the original Spa Bomb commercial. Creatives for the Bean Bomb commercial were Danny Searle and Jules Webster. Senior Television Producer was Roy De Giorgio.
Media was developed by Optimedia.
Clemenger’s TV Producer De Giorgio says that the commercial was shot on location in Venice in freezing temperatures surrounded by snow, rain and fog. It was quite a production feat to pull it off and make it look hot and summery. A model fish was used for the stunt shot, but a real fish, purchased from the Venice Fish Markets, was used for the close ups.
The campaign won a Gold award at the 2005 AFA Effectiveness Awards