Greenpeace Oceans Breathe
Greenpeace has a fascinating set of television advertisements promoting the connection between oceans and the life of the earth. With the sound of a person breathing in and out, the videos show scenes from Iceland, Tarensay in the Hebrides, Milford Sound in New Zealand, ocean scenes from North Queensland and Broome, Australia. The final super: “Half the oxygen we breathe comes from our oceans. Keep our oceans alive”. The ad finishes with a reference to Greenpeace and a link to oceans.greenpeace.org
Greenpeace aims to have one million people register their support on “Defending Our Oceans” web site, calling on governments to protect 40 percent of the world’s oceans.
Greenpeace ocean campaigns focus on pirate fishing and overfishing, restoration of coral atolls, protection of deep sea ecosystems from bottom trawling, protection of whales from harvesting, and reducing the impact of oil spills.
The Greenpeace Breathe campaign was developed at Publicis Mojo NZ, by creative directors Lachlan McPherson and Nick Worthington, agency producers Corey Esse, Jodie Hari and Colin Hickson.
Filming was directed over twelve months by Rey Carlson, with Revolver Film, Sydney, with producers Taryn Gold and Michael Ritchie. Local production in Iceland was provided by Rafnar Hermansson at Truenorth.
Post Production was done at Animal Logic, Sydney, whose team included compositor Mark Robinson and producers Caroline Renshaw and Sarah Beard.