Greenpeace Oceans Breathe

Greenpeace has a fascinating set of television advertisements promoting the connection between oceans and the life of the earth.

Milford Sound in Greenpeace Breathe Ad

With the sound of a person breathing in and out, the videos show scenes from Iceland, Tarensay in the Hebrides, Milford Sound in New Zealand, ocean scenes from North Queensland and Broome, Australia.

Tarensay in Greenpeace Breathe Ad

The final super: “Half the oxygen we breathe comes from our oceans. Keep our oceans alive”. The ad finishes with a reference to Greenpeace and a link to oceans.greenpeace.org

Greenpeace aims to have one million people register their support on “Defending Our Oceans” web site, calling on governments to protect 40 percent of the world’s oceans.

Click on the image below to play the video in YouTube

Greenpeace ocean campaigns focus on pirate fishing and overfishing, restoration of coral atolls, protection of deep sea ecosystems from bottom trawling, protection of whales from harvesting, and reducing the impact of oil spills.

Broome beach in Greenpeace Breathe Ad

Credits

The Greenpeace Breathe campaign was developed at Publicis Mojo NZ, by creative directors Lachlan MacPherson and Nick Worthington, agency producers Corey Esse, Jodie Hari, Colin Hickson.

Filming was directed over twelve months by Rey Carlson, with Revolver Film, Sydney, with producers Taryn Gold and Michael Ritchie. Revolver hosts the 60 second version of Greenpeace Breathe in SWF format -- see it along with other Rey Carlson clips.

Editor for Greenpeace Breathe was Richard Learoyd at The Whitehouse, Los Angeles. The Whitehouse host Greenpeace Breathe 90 seconds (named Tides) as a 9.46 mb quicktime video.

Post Production was done at Animal Logic, Sydney, whose team included compositor Mark Robinson and producers Caroline Renshaw and Sarah Beard. Animal Logic host the 30 second version of Greenpeace Breathe as an 8.45 mb quicktime video. See their angle on the Greenpeace Breathe story.

Sound was developed by composer Peter Miller, of Perpetual Ocean, and produced at Gusto Music.

Shots hosts a 60 second version of Greenpeace Breathe in quicktime format.

Iceland shot in Greenpeace Breathe Ad

Neighbouring Posts

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This entry was posted on Monday, October 23rd, 2006 at 10:09 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.