Green My Apple Campaign

Greenpeace launched an online campaign in September encouraging Apple to take the lead in reducing the impact of toxic chemicals used in their products. The ‘Get a Mac’ TV campaign is spoofed by Greenpeace with an alternative ‘green version’…

Green My Apple visuals


Hi I’m a Mac
And I’m a PC.
And you know we’re a lot alike these days.
80 gigabyte hard drive
1 gigabyte RAM
DVD Rom Drive
17 inch screen
Cadmium
Beryllium
Lead
Brominated flame retardants
Hexavalent chromium
Staleks
Mercury…
Cousins under the skin
My brother from another mother
Good times!

Click on the image below to play the video in YouTube

Apple is being challenged to catch up with its competitors HP, Dell, Nokia and Sony by removing toxic chemicals from products and production lines, and offering and promoting free ‘take back’ for all products everywhere they are sold. The campaign site, greenmyapple.org, looks just like one of Apple’s sites, but for the green apple in the left hand top corner. Site visitors are encouraged to design a campaign poster or t-shirt, use Greenpeace footage to make a video about the issue, create an alternative Steve Jobs speech, or make an alternative Apple ad.

Apple’s statement on the environment is online at apple.com/environment/

Green My Apple visuals

Green My Apple visuals

Green My Apple visuals

Filed under: Apple, Commercials, Greenpeace, Interactive

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