Gillette Advertises Strong But Sensitive Rugby

Procter & Gamble‘s Gillette UK positioned themselves as the supporters of British rugby in 2005 with the launch of their new series of Sensitive Skin Deodorant. The campaign was developed at AMV BBDO, London. The magazine ad features a sweaty flanker reaching out from the scrum to pick a daisy.

Strong But Sensitive Rugby Player


Filed under: England Rugby, Gillette, Print, Procter & Gamble, Rugby union

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