The latest in Apple’s “Get A Mac” advertisements features PC and Mac putting aside their differences in the spirit of the holiday season. PC and Mac have decided to “stop comparing ourselves and just be ourselves”, stop saying that one is better than the other. PC, with a system error, slips out that it’s time to understand that one does important work while the other wastes his time with worthless pursuits like com movies and blogs. Despite PC’s meanness, Mac makes sure the ad finishes with a slap happy hug.
Click on the image below to play the video in YouTube
Credits
The Get a Mac campaign was developed TBWA\Media Arts Lab.
Filming was shot by director Phil Morrison via Epoch Films.
The 30 second ad is available in quicktime format online at Apple‘s Get A Mac page, in four sizes: 320×256 (2.5 mb), 480×376 (3.5 mb), 640×496 (5.85 mb), 848×496 (3.2 mb).
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