Geico Celebrities Campaign

Geico Insurance has supplemented its Geico Gecko campaign with a series of television commercials featuring real customers alongside professional celebrities, Burt Bacharach, Peter Graves, Don LaFontaine, Little Richard, Charo and Verne Troyer. Voiceover is by D.C. Douglas (Lance Baxter).

Don LaFontaine speaks in Geico TV ad

Geico, Peter Graves and Caitlin Gardner

Caitlin Gardner is a real person not an actor. So to help tell her story Geico hired an actor, Peter Graves, a man with huge hands and huge gestures.
Gardner: My husband totalled our new SUV on my birthday.
Graves: But you know I still love him.
Gardner: Less than six hours after the accident the Geico claims adjuster was at my house.
Graves: I put on some tangerine lip gloss and answered the door.
Gardner: Geico service turned out to be the best birthday present I could ever want.
Graves: I was one lucky woman.
Voiceover: Geico. Real service. Real savings.

Click on the image below to play the video.

Geico, Don LaFontaine and Paul Sala

Paula Sala is backed up by Don LaFontaine, “that announcer guy from the movies”, who speaks to the accompaniment of stirring movie trailer music and sound effects.

Don LaFontaine speaks in Geico TV ad

Sala: When the storm hit both our cars were totally under water.
LaFontaine: In a world where both of our cars were totally under water…
Sala: We thought it would take forever to get some help.
LaFontaine: But new wind was about to blow!
Sala: With Geico we had our cheque in two days!
LaFontaine: Payback. This time it’s for real!
Voiceover: Geico. Real service. Real savings. (with a dog barking in the background).

Click on the image below to play the video.

Burt Bacharach and Brenda Coates

Brenda Coates, who works at High Point University in North Carolina, tells the story of a car accident with the help (or hindrance) of singer/songwriter Burt Bacharach, sitting at the piano. See the High Point University story on Brenda’s experience of filming the ad in Hollywood. Responses to the ad have been hot and cold. Some are captivated by the quirky humour expressed in the straight Coates/humorous Bacharach combination. Others are just disturbed by the apparent deterioration of Bacharach’s appearance and behaviour. See comments at Adjab for a sample of responses.

Coates: Last I was rear ended by a Geico customer.
Bacharach: I was hit in the rear
Coates: First thought in my mind was about that funny lizard
Bacharach: Lizard licks his eyeball…
Coates: I was so impressed by how they handled my claim, I switched
Bacharach: I hope that I never get hit in the rear…
Voiceover: Geico. Real service. Real savings.

Click on the image below to play the video.

Burt Bacharach blogs at Huffington Post

Geico, Verne Troyer and Rick Wilcockson

Mini-Me Verne Troyer teams up with real customer Rick Wilcockson to tell the Geico story over a barbecue.

Wilcockson: Originally I switched to Geico to save money. But then I was in an accident.
Troyer: Yeah, that’s right, I was in an accident!
Wilcockson: I got on the phone and called Geico.
Troyer: Yeah, hello! Hey! How’s it going?
Wilcockson: After a few days I had my repair check. It was fantastic.
Troyer: Yeah, I got the check. Got my coffee. It’s my birthday. Fixed my bumper. New tail lights.

Click on the image below to play the Troyer video.

Click on the image below to play the Little Richard and Denise Bazik video.

Click on the image below to play the Charo and Stanley Smith video.

Click on the image below to play the The Pips and Tara Guelig video.

Geico Celebrities Credits

The Geico Celebrities campaign was developed at The Martin Agency, Richmond, by creative director Steve Bassett, art director Adam Stockton, copywriter Bob Meagher, agency producer Holly Flaisher and assistant producer Valerie Battenfeld.

Filming as directed by Chris Smith at Smuggler, Hollywood, with director of photography Stefan Czapsky.

Editor was Dick Gordon at Spot Welders, New York, with assistant editor Dahkil Hausif.

Sound was mixed by Mark Harder at McHale at Irving Place, New York. Casting Director at McHale at Irving Place was Erik Sanchez.

Voiceover for the Geico celebrities ads was D.C. Douglas.

Geico Gecko Campaign Overview
Geico Gecko’s New Voice: Jake Wood
Geico Cavemen
Geico Cavemen’s Crib
Geico and Mrs Butterworth