Geico Cavemen in TV Advertising

Geico Insurance continues to roll out the Cavemen television commercials, with the first three spots in 2004 being supplemented by “Airport”, “Topic” and “Geico Caveman Trailer”. As usual, each ad finishes with the tagline, “Geico. Fifteen minutes could save you fifteen percent or more on car insurance.”

Caveman in first Geico TV ad

2004 Caveman Trilogy

A Geico Infomercial presenter tells his television audience, “It’s so easy to use a caveman could do it”. The guy holding the sound boom (John Lehr) just happens to be a caveman. “What? Not cool!”, he yells as he throws down the boom and points. “I did not know you were there! We can change it…”, protests the announcer. Click on the image below to play Geico First Offence in YouTube

In a sophisticated apartment two cavemen respond when they see the ‘caveman claim’ aired on their television. One of them (Ben Wilson) stands and yells, “What’s that supposed to mean? Did you hear that? That is really condescending…”

In a restaurant a Geico representative meets with the two cavemen (Jeff Daniel Phillips and Ben Weber). “Seriously we apologize. We had no idea you guys were still around”, says the spokesman. “Yeah next time maybe do a little research”, says one of the complainants. When asked for their order, one asks for the roast duck with the mango salsa. The other says, “I don’t have much of an appetite. Thankyou”. Click on the image below to play Geico Apology at YouTube

Cavemen in Geico Restaurant ad

Geico Topic

One of the cavemen is on television being interviewed by a cable news anchorman (James McCauley). “”How can it be offensive if it’s true?”, asks the presenter. “First of all, I’m not a hundred percent in love with your tone right now”, replies the caveman.

Caveman appears on television

“Tone aside, historically, you guys have struggled to adapt”, retorts the commentator. “Right,” the caveman replies, “walking upright, discovering fire, inventing the wheel, laying the foundation for all mankind. You’re right. Good point. Sorry we couldn’t get that to you sooner.” Connie (Judith Fisher) comes onto the screen to suggest that someone woke up on the wrong side of the rock. Click on the image below to play the video.

Geico Caveman Therapy Session

The caveman (John Lehr) is asked by the therapist why the Geico ‘so easy a caveman can do it’ phrase bothers him. As he tries to reason with his therapist (Talia Shire) the phone rings – it’s his mother on the line. A second session as the caveman struggling to make sense of naming a doll. Click on the image below to play the first and second therapy videos.

Geico Caveman Airport

To the tunes of Royksopp’s track, “Remind Me”, a caveman drifts along an airline corridor. When he passes a Geico poster he stops, backtracks and confirms his suspicion. The same old line, “So Easy A Caveman Can Do It” has found its way into print. In a second 10 second follow-up the caveman phones Geico to complain. Click on the image below to play the video.

Caveman stops to look at poster in airport

Geico Caveman Trailer

Footage from previous and upcoming Geico caveman commercials is edited together to make the trailer for a fictitious movie, to the sounds of Eliot Lipp’s electronica track, “Flashlight”. Random pieces of dialogue and stock footage of South Beach are thrown into give the music video the trailer feel. “I need a vacation. I need a cruise”. “Why did he sleep with my girlfriend? Charlie was my best friend!” “What do want me to say? I’m insulted!” “I am not you!” “Hey guys! Karen wants to take us for a ride in her SUV.” “What a great day!” Click on the image below to play the video.

Caveman stops to look at poster in airport

The balcony scenes are from a soon-to-be-released Geico spot filmed at the Hyatt on Sunset Strip in Los Angeles. The trailer was was released on Youtube by Hefty Records promoting the Steele Street Scraps EP.

Cast of Cavemen TV  show

Geico Cavemen in ABC Series

ABC in May 2007 launched Cavemen on Tuesday nights, the sitcom based on the Geico ads. Joel (Bill English), his younger brother Andy (Sam Huntingdon), and his best friend Nick (Nick Kroll), are three cavemen living in modern-day Atlanta. These cavemen continually find themselves at odds with contemporary society as they struggle to overcome their physical appearance and the accompanying stereotypes. Dash Mihok played the younger brother Jamie in the first pilot.

Joel is content with his life while pursuing the American dream, and has recently become engaged to Kate (Kaitlin Doubleday), a lovely Southern Caucasian girl. However, he must constantly vie for the respect of her conservative parents. Joel’s relationship with Kate and his personal contentment are constantly being put to the test by Nick and Jamie’s emotional demands. Other chararacters in the show are Trip (John Heard) and Thorne (Stephanie Lemelin). Jeffrey Daniel Phillips, one of the original three actors in the commercials, plays the character of Maurice in four episodes in the first series.

The show is directed by Will Speck and Josh Gordon via Touchstone Television.

Geico Cavemen Advertising Credits

The Geico Cavemen campaign has been developed at The Martin Agency, by creative director Steve Bassett and copywriter/art director Joe Lawson, agency producer Brad Powell and assistant producer Valerie Battenfeld.

Filming was directed by Speck/Gordon (Will Speck and Josh Gordon), earlier with Omaha Pictures, now with Furlined, Los Angeles. Director of photography was Anthony Wolberg.

Post Production was done at R!OT. Editor was Haines Hall at Spot Welders, Los Angeles.

Audio engineer/mixer for Topic and Therapy was John Bolen at Play, Santa Monica. Audio engineer/mixer for Airport was Jeff McManus at Rainmaker Studios, Richmond VA.

Other Cavemen Sites

See my review of the Cavemen Crib interactive site. See the Geico-sponsored “Up With Cavemen” web site in which cavemen are described as intelligent, thoughtful, powerful, cognitive, ambitious and social. See the unofficial Cavemen Fansite at And, of course, the Geico Cavemen Wikipedia site.

Geico Gecko Campaign Overview
Geico Gecko’s New Voice: Jake Wood
Geico Cavemen’s Crib
Geico Celebrities
Geico and Mrs Butterworth