Microsoft is rolling out the XBox game “Gears of War” with a TV ad featuring Unreal Engine 3 footage. Marcus Fenix, the principal character in the Epic Games ‘Gears of War’, leads a squad of human soldiers on the planet Sera, fighting an underground enemy known as the Locust Horde.
In the 60 second spot Fenix inspects a war-torn street, looking at a reflection in a puddle and turning over the broken head of a statue. As the ground begins to explode Fenix runs through the rain, narrowly escaping the Locust Horde only to come face to face with a Corpser, a huge spider-like beast.
Click on the image below to play the video in YouTube
XBox Gears of War ‘Emergence Day’ in the USA was November 7. Already the original XBox game has broken records for sales, earning awards in gaming magazines and web sites.
The XBox Gears of War TV ad was developed at McCann Worldgroup, San Francisco, by creative directors Scott Duchon and Geoff Edwards, copywriter Matt Burnell, art director Nate Able and agency producer Hannah Murray.
See David Wen’s interview with art director Nate Able at Welcome to the Ranch.
Visual effects were designed at Digital Domain by executive producers Ed Ulbrich and Lisa Beroud, VFX supervisor Eric Barba, VFX co-supervisor Vernon Wilbert, VFX producer Melanie La Rue, Previs supervisor Chris De Santis and editor Russ Glasgow.
Mad World Soundtrack
The soundtrack to “Were You There” is “Mad World”, written by Roland Orzabal of Tears for Fears and released in their 1983 album, The Hurting. The version used in this TV ad was performed by Michael Andrews (piano and arranger) and Gary Jules (vocals) accompanying the end of the cult movie, “Donnie Darko.”
Mad World Lyrics
All around me are familiar faces
Worn out places, worn out faces
Bright and early for their daily races
Going nowhere, going nowhere
And their tears are filling up their glasses
No expression, no expression
Hide my head I want to drown my sorrow
No tomorrow, no tomorrow
And I find it kind of funny
I find it kind of sad
The dreams in which I’m dying
Are the best I’ve ever had
I find it hard to tell you
‘Cause I find it hard to take
When people run in circles
It’s a very, very
Children waiting for the day they feel good
Happy Birthday, Happy Birthday
Made to feel the way that every child should
Sit and listen, sit and listen
Went to school and I was very nervous
No one knew me, no one knew me
Hello teacher tell me what’s my lesson
Look right through me, look right through me