France 24, the new French international news channel, launches tomorrow. Marcel Paris, led by Fred and Farid, won the advertising account in September and have been busy working with Buzz Paradise to develop a viral campaign to promote the “Beyond the News” concept. Here’s another of the first posters, “Iran/North Korea”, providing a critique of international coverage of the issues relating to nuclear power and nuclear arms. See the France 24 wordpress blog for more on the launch details. See also the Lebanon Beyond the News iceberg below.
The Beyond the News campaign was developed at Marcel Paris by creative directors Fred & Farid, creative directors/art directors/copywriters Sebastian Piacentini and Gregoire Chalopin, art director/creative director Tristan Dubois.