France 24, the new French international news channel, launches tomorrow. Marcel Paris, led by Fred and Farid, won the advertising account in September and have been busy developing a viral campaign to promote the “Beyond the News” concept. Here’s one of the first Iceberg posters, “Darfur”, providing a critique of international coverage of the civil war in Sudan. See the France 24 wordpress blog for more on the launch details.
The Beyond the News campaign was developed at Marcel Paris by creative directors Fred & Farid, creative directors/art directors/copywriters Sebastian Piacentini and Gregoire Chalopin, art director/creative director Tristan Dubois.