Ford Fusion in TV Commercials

Ford is promoting the launch of its new car, the Ford Fusion, with television advertisements aimed at its target audience – 25 to 35 year olds. In one of Ford’s press releases Carl Warner, creative director and senior partner at JWT, says that the target audience for the Fusion ranges from college aged to 35 and older, with 25 to 35 being the heart of it. “They’ve achieved some success, but still haven’t settled down and are still discovering. They’re lives aren’t in neutral. They’re living life in drive,” said Warner.

Liquid floats in the air in Ford Fusion TV commercial


In “Particles” a guy using an iPod sends white particles of energy to dancers at the train station, to a roller skater on the street, and to a cat jumping in front of a wall-mounted plasma screen. The particles fuse at a city intersection to create the Ford Fusion, driven by the iPod guy. The voiceover: “Because a car shouldn’t just use energy. It should create it. Introducing the mid size Ford Fusion. More innovation from Ford for a life in drive.” Click on the image below to play the Particles video in YouTube (HD)

The music is the introduction to “Cold Hearts, Warm Hands”, by Brendan Benson, from his album Alternative to Love.

Cold Hands (Warm Heart) – Smallville, Vol. 2: Metropolis Mix (Original Soundtrack)

Brendan Benson Alternative to Love album at Amazon.com

In “Ignition” a brand new red Ford Fusion is stopped in the street. A hand inserts the ignition key and turns. The resulting ripple effect spreads through the air, changing the scenery, pedestrians clothing styles, dogs and interior decor. A couple sitting apart on a roadside seat end up together in an embrace. Wherever the car goes, styles change. The voiceover: “Because a car shouldn’t just use energy. It should create it. Introducing the mid size Ford Fusion. More innovation from Ford for a life in drive.”

15 Second Teasers

In “Trash Day” a man walks to the street with his two trash cans only to see the collection truck driving away. Voiceover: “This is life.” The camera cuts to shots of the new red Ford Fusion driving through the city streets. “This is life in drive.”

In “Doggy” a woman stands by her dog waiting. She pulls out a plastic bag and wraps it around her hand. Now we understand what’s she’s been waiting for… “This is life”. Once again the new red car. “This is life in drive.”

Credits

Ford Fusion ‘Particles’ was created at advertising agency J Walter Thompson Detroit, by executive creative director Tom Cordner, writer Chris Sadlier, art director James Gough, creative directors Ed Cole and Carl Warner, and director of broadcast production Carole Gall.

Ford Fusion ‘Particles’ was directed by Joseph Kahn at HSI with producer Robert Rashid, director of photography Tobias Schliessler and executive producer Michael McQuhae. Joseph Kahn is known for his music videos, including Britney Spears ‘Toxic’, Chemical Brothers ‘Get Yourself High’, U2 ‘Elevation’ and Eminem ‘Without Me’.

Editor was Steve Bell at Cosmo Street. Audio Post was done by Peter Rincon at POP Sound. Syndicate looked after post production, including VFX and Colorist: Beau Leon. Production design was done by Jason Edmonds at Set Solutions. Voice over is by Stanley Tucci.

Really Really Fast the Final Chapter

Carl Edwards speaks in Ford Fusion adCarl Edwards, 2005 NASCAR NEXTEL Cup race winner, stars in an extended rockumentary promoting the Ford Fusion. Edwards won four races in the 2005 Nextel Cup and tied for second overall behind Tony Stewart. Ford is introducing the Ford Fusion onto the racetrack to replace the Taurus.

FX was at the racetrack with Ford motor company announced Ford racing driver Carl Edwards as the hero in a new movie, “Really Really Fast: The Final Chapter.” “The bad guy hijacks this Fusion so I have to take mine off the track to catch him”, says Edwards. And here’s what director Christian Beau thinks of working with the NASCAR star. “I’m told he’s really good and so far he hasn’t crashed anything so everybody’s real happy about that.”

Director in Ford Fusion Racing AdFX takes us for a behind the scenes look at the screen tests for Really Really Fast The Final Chapter. The director explains that he’s looking for the ability to say lines under pressure. He’s trying people out for the hostage scene filmed in the back seat of the speeding Ford Fusion. What follows is stunt driving on a wet car park with unnerved back seat passengers trying to get their lines out.

Vertical – Unexpected Traction

A couple sitting in a Ford Fusion slip on a CD playing Metro Area’s 1999 electronica hit, “Atmosphrique”. As they groove to the beat we’re given a few clues about their vertical orientation. The guy’s tie floats in the air. The woman pours liquid from a bottle that drifts in zero gravity, only to splash in her face when the guy applies the brakes. They get out of the car and throw the keys to a doorman at their club. He looks up, stunned to see the Ford Fusion parked on the side of the building. The voiceover: “Unexpected Traction – the new all wheel drive. Fusion – from Ford.”

Click on the image below to play the video in YouTube (HD)

The Vertical spot was developed at Young & Rubicam, Toronto. Filming was directed by Ian Robertson at Avion Films, Toronto, with director of photography Dylan MacLeod. Visual effects were developed at Buzz and Flashcut.

Download Metro Area Atmosphrique from iTunes:

Metro Area - Metro Area - Atmosphrique

For trivia and advertising on the Ford Fusion see the site: www.fusionunleashed.com

Download the Inspiration Room iPhone app free at the iTunes App Store.
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53 Responses to Ford Fusion in TV Commercials

  1. The ads are good but had one of the most stupid tagline I’ve ever heard.

    P.S. Your blog rocks! :)

  2. Anonymous says:

    I want the music to the “Particles” and “Ignition” commercials for my ipod! Sigh. I guess the band has no name.

  3. Anonymous says:

    I want the music also! I wonder if anyone can find it…

  4. Anonymous says:

    The song is by Brendan Benson, and the song title is: Cold Hands (Warm Heart)

  5. Audra says:

    Has anyone seen the commercial with the guy in the shoe store and his wife says “Honey which one do you like?” and to the him all the shoes look the same? I can’t find the ad on the web at all. If someone has an address for it ler me know ok?

  6. ~Buttafly~ says:

    The electronic song in the commercial is by Metro Area and the track is called Atmosphrique.

  7. ross says:

    what is the name of the song or artist of the ford fusion commercial where the couple park the car on the building and go in the club?

  8. me says:

    has anyone found the name of the song for the ford fusion commercial where the car is parked on the side of the building yet?

  9. Carrie says:

    Ross & Me,

    It’s called Atmospherique by Metro Area.

  10. joshua says:

    who is the girl that picks up a couple of the guys shirts behind her in the “dry cleaning drive through”

  11. Justin says:

    Hey Could someone please email me the Atmosphrique song by Metro Area. beavertang98@hotmail.com

  12. Justin says:

    Oh wait attachemnents can’t be that big… where can i get the song from? I can’t find it on itunes or anywhere else

  13. Toph says:

    You can get Atmospherique on bearshare or limewire, or any torrents.

  14. Bobby says:

    Can someone explain why the water hits the girl in the face when in fact it would hit the windshield when the brakes are applied?

  15. chad says:

    dont bother trying to figure out why that happens bobby, its not logical. In our world.

  16. danica says:

    whats the songs name ???

  17. jania says:

    the song name’s atmosphrique -- metro area

  18. Cassidy says:

    I would like to see a bigger picture of the ford fusion but you ass wholes dont show it… teehee

  19. Jay says:

    the guy in the Ad kicked down the accellator and fusion went faster than the lotion which was falling down by the gravity.

  20. Bobby says:

    Hey Jay, that is a funny looking gas pedal -- the guy steps on the brake pedal for sure.
    In fact, even in the ad description above states that he steps on the brakes!

  21. Jay says:

    You’re right, Bobby. I checked the clip again and it was a brake pedal.

  22. ishra says:

    what is the title of the song in fordcommercial that says im inlove im inlove im inlove.. badly want it!! please help

  23. Jordan says:

    The only way the water would splash the girl like that is if the guy was driving down the building really fast in reverse and then hit the brakes. Glad I’m not the only person that noticed this.

  24. Jordan says:

    But then the guy’s tie and her necklace would be hanging the wrong way?? Guess there is no way to explain it.

  25. alex says:

    whats the girls name in the Ford Fusion parked on the side of the building commercial?

  26. simon says:

    that girl from the vertical fusion add is the hottest girl I ever seen. That smile and those eyes…Man do I ever fell stupid to have a crush on a tv character but what the hell, She’s hot and I would love to take out for a beer. I’ve seen her on other commercial, does anybody know wich one I’m talking about.;)

  27. Mike Akhurst says:

    Doesn’t anyone notice the sexual undertones of the hot girl with the water splashed on her face? If you don’t, bring a hot girl over to my house and I will show you…

  28. janieinlove says:

    you guys have too much time on your hands if you are noticing all of the little things LOL

  29. Tom says:

    The girls name is Natasha DeRuyter a Toronto fashion model. She is in a Boston Pizza commercial too.

  30. Jon says:

    Does anyone know if the girl (Natasha) is single, married, in a common-law relationship, etc?

    Damn is she hot!

  31. Jon says:

    On a sidebar, how much do these actors/actresses make for each one of these commercials, anyone know?

  32. Nikki DeRuyter says:

    That girl is hot! and …she’s my sister!!

  33. MHN says:

    That girl is the most beautiful creature on the planet -- and she is all mine!

  34. Jon says:

    So she’s not single? Damn.

  35. David says:

    I don’t get what all the fuss is about. I mean, don’t get me wrong, she’s all right, but there are plenty of better looking women on this earth. You can have this one.

  36. Nikki DeRuyter says:

    She is not single…and trust me, that commercial in particular does not do her beautiful face justice…just wait till her face surfaces a little more! Then you’ll be sorry you said others can ‘have this one’, not that you would have ever had a chance!

  37. - says:

    Hey Nik, you girls still in Mississauga? Don’t listen to those dweebs, Natasha’s still as hot as ever! You girls married yet? I’m getting hitched next month!! Give Natasha my regards when you see her again. Regards.

    An old friend.

  38. sam says:

    hey guys i’m trying to find that song i saw on several ford commercials…its such a good song but i cant put my finger on it..it goes something like…this is the time…of my life..i would really appreciate it if someone has a clue what i’m talking about…housam@hotmail.com is my e-mail…good luck guys

  39. Max says:

    If you want to see more of Natasha, check her out on the Aquafresh White Trays web site -- the address is http://www.aquafreshwhitetrays.com . She stars in a long (maybe 3 minutes long) video talking about the product.

  40. ang says:

    regarding the liquid in the bottle…maybe he tapped the brake, then immediately accelerated to cause the liquid to splash back in her face?? Just a thought. I stumbled onto this site while checking out the cars, commercial’s cute, cars have no horses though.. didn’t know that blogs on commercials were such a big ‘thing’. Cool, I guess.

  41. chelsea says:

    does anyone know the name of the song in the new ford fusion commercial called “fusion within a minute?”

  42. Retro Jordans says:

    I wonder how much money Jordan has made from his shoe line? Probably in the billions!

  43. hugh says:

    The newest Ford Fusion spot with the guy driving the car and everything freezes and he drives across a frozen ocean to speak with his GF at an airport…..anyone know where that ad was shot and by whom?

    Thanks

  44. zeen says:

    And what does he say to his GF when he meets her at the airport? What did he forget to tell her???

  45. Cat says:

    Speaking of that commercial, anyone know what the song is that plays in the background? If you do could you please email me atanatari@gmail.com.

  46. Duncan says:

    See my post on the Ford Fusion ice/airport ad at http://theinspirationroom.com/daily/2008/ford-fusion-on-ice

  47. Alex van Delft says:

    Ok, did no one but me catch the sexual inuendo in the commercial? The guy is flirting with the girl, then starts racing up the building as if he himself is ‘rising’. This is insinuated by the tie going stiff, and culminates with him splashing in her face. I think it is all very erotic. I wonder if the Ford ad folks intended this or if I was just reading too much into it all.

  48. jazzy says:

    The title of the song in the Ford fusion commercial is : Timber, from Coldcut on the “Let us play” album…
    i love this song!!!!!

  49. Lindsay says:

    HEY!
    DOES ANYONE KNOW THE NAME OF THE SONG in the computer animated designed FORD FUSION commmercial??? goes something like ” i dont know what to play, but i want to be on it” its a girld singing. its kind of like soft electronic music and the car is driving on like a digitally designed rollercoaster with like sphere shaped monsters with shrp teeth trying to bite the fusion car but they miss it each time. appreciate it.

  50. Anonymous says:

    Sorry guys, she’s (just recently) married. Her last name is Torrent! I believe she’s based out of Munich, Germany now if I’m not mistaken.

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