Guardian exposes Divers in Euro 2004

With only European teams left in the 2006 FIFA World Football Cup, and with disputed penalties awarded in recent matches, it’s time to bring back the Guardian Euro 2004 ‘Divers’ television advertisement. Yes, it’s back doing big time at YouTube, posted ten times, with a few references to Italian soccer teams training. Only problem is there’s not a recognisable word spoken by the players, just groans and appeals. If anything, the team appears to be have an English appearance.

Divers in Euro 2004 ad for The Guardian

The ‘Divers’ spot features a football (soccer) team in training, rehearsing diving and other forms of over-reacting to body contact. The voiceover says, “The Euro 2004. The 92-page guide free on Monday in The Guardian”.

Credits

The Guardian Euro 2004 campaign was developed at DDB London by creative director Andrew Fraser, copywriter Matt Lee, art director Pete Heyes, and account directors Tamsin Northridge and Jonathan Trimble.

Euro 2004 TV Ad

‘Divers’ was directed by Chris Palmer, at Gorgeous Enterprises, with director of photography Ian Foster. Gorgeous host the ‘Divers’ ad as a 2.86 mb quicktime video and a 2.28 mb WMV video.

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This entry was posted on Sunday, July 2nd, 2006 at 9:57 pm and is filed under Inspiration, TV Ads Cinema and Online Videos. You can follow any responses to this entry through the comments feed. You can leave a response, or trackback from your own site.