eBay has launched another television commercial in the “It” series, this time with a stop+motion scene in which a robot promotes the concept of online Christmas shopping.
To the tune of Jingle Bells an animated family interacts with a series of gifts. A cape-wearing father sits in his sofa holding “It” in one hand while using the other hand to ward off his hyperactive son. On the television a snowman walks around a fir tree. Outside it’s snowing. A cat plays with a dangling Christmas tree decoration until “It” breaks into pieces. Under the Christmas tree a green family robot unwraps its present. “It” appears to be an mp3 player. As the robot attempts to escape the hyperactive boy by running upstairs, the camera pans out to reveal that all the action is happening within a miniature house. The voiceover and super: “Whatever it is, you can get it on eBay”.
The eBay Robot advertisement was developed at BBDO New York by executive creative director Greg Hahn, senior creative director Chris Toland, senior creative director/art director James Clunie, creative director/copywriter Kara Goodrich, executive music producer Loren Parkins, account supervisor Megan Bundy, and agency producer Becky Friedman.
Film production for eBay Robot was directed by Peter Sluszka via Hornet, New York, with executive producer Michael Feder, producer Greg Bedard, animation producer Joel Kretschman, director of photography Ivan Abel, motion control operator Richard Coppola, animator Jason Patterson, art director Tim McDonald, fabricator Ben Phelan, storyboard/design artist Fred Fassberger, character design artist David Zung, character fabrication artists Nathan Asquith and Julianna Cox, sculptor Michael Lawrence, additional fabrication Peter Erickson, compositors Dan Degloria and John Earle, editor Anita Chao, production assistants Aaron Rosenbloom, Ben Ruggerio, Michael Seiser and Ariana Renteria.