Duracell, the battery produced and marketed by Gillette, has become associated with a nationwide campaign to keep Australian smoke alarms working. Earlier campaigns, with the help of the pink Duracell bunnies, encouraged householders to change their smoke alarm batteries every April 1. This year’s campaign was more chilling. Viewers of the Duracell/Fire Services television advertisement were shown a family sleeping in their home, their dental records flashing up on the screen by their faces…
The voiceover says, “Without a working smoke alarm, this may be the only way your family could be identified. Because not all batteries are the same, fire services recommend smoke alarms are only fitted with alkaline batteries.”
DAVIS, JOHN
4 Fillings
Root Canal Work
DAVIS, HELEN
2 Fillings
1 Crown
DAVIS, SARAH
Braces
DAVIS, TIM
Chipped Left Front Tooth
Credits
Duracell ‘Dental Records’ was created at Clemenger BBDO, Melbourne, by Richard Williams and Ant Phillips.
The spot was directed by Adrian Bosich, with producer Bianca Martino, via Exit Films.
Music was sourced by Level Two, Melbourne.
The ad is online (though not in high quality) as a 2.32 mb SWF video at www.changeyourbattery.com.au. The spot was shortlisted in the Household/Others Film section at the 2006 Cannes Lions Festival.
Loading ...
Jim Bowser on Travelers Dog: 
Melissa Ballard on Greenpeace Ghost Birds Oil on Canvas: 
dominic on Dannon Oikos: The Best Yogurt Tease: 
Peter on Rugby World in Union: 
Amber on 5 Seeds Not As Sweet As You Think: 
Emery on Bridgestone Performance Balls and Puck: 
Tio on Target Every Colour You Can Dream Of: 
Daniel Rogers on Dannon Oikos: The Best Yogurt Tease: 
test
Pingback: Down Under TV Ads Shortlisted at Cannes 2006 | The Inspiration Room