Dove promoted its “Real Beauty” campaign with “Little Girls”, commonly known as “True Colors”. The 60 second ad features girls from a number of ethnic backgrounds who wish they look different. The ad calls on the public to affirm young girls in their unique sense of beauty.
Accompanied by Cyndi Lauper’s 1986 song, “True Colors”, we see girls who wish they didn’t have freckles, braces, dark hair, or layers of fat. The photography makes it clear that these girls are indeed beautiful, even if they don’t see it for themselves. Viewers are encouraged to do something about the low self-esteem of young girls. “Let’s tell her to be real and brave and true and she’ll be beautiful”. “Let’s make peace with beauty”. Click on the image below to play the video in YouTube
The campaign was developed at Ogilvy & Mather, Toronto by creative directors Janet Kestin and Nancy Vonk, art director Tim Piper and Jackie Leak, writers Chris Dacyshyn and Debra Fried, and agency producer Brenda Surminski.
Editor was Michelle Czukar at Panic & Bob, Toronto.
Music in the original ad is ‘True Colors’ sung by Cyndi Lauper. The version introduced to the United States market during the 2006 Super Bowl was sung by the Girl Scouts of Nassau County.
Download Cyndi Lauper’s original version of True Colors from iTunes: