Diet Pepsi fuels Dancing Cans
Diet Pepsi associated themselves with all night partying with their advertisement, “After Hours’ being showcased during the 2005 Academy Awards on American broadcast stations.
The spot begins with a door of a convenience store being locked a young employee. Inside the music continues to blast through the darkness, The Ramones, ‘Blitzkrieg Bop’. In the vending machine the cans are talking….
“That kid left the music on again. It’s so annoying!”, says a Diet Coke can. “This noise is unacceptable”, says a bottle of Paree Water in a French accent. “What the? I cannae. I have a 7 am workout!”, yells a bottle of Sporty 7Ade. “Those guys upstairs are driving me crazy!”, complains another Diet Coke can.
On the top shelf the diet Pepsi cans are bouncing around to the music. All of a sudden one of them smashes through the glass door to the floor below. The music stops momentarily.
“Hey! Ho! Let’s go!”
“I love it when he does that”, says a female diet Pepsi can.
Light Crisp Refreshing diet Pepsi.
Credits
The ‘After Hours’ ad was created by DDB New York team Lee Garfinkel, chief creative officer, Seth Fried and Michael Vitello, creative directors, Carmine Coppola, art director, Laura Esteves, copywriter, Anthony Curti, producer, with director of broadcast production, Bob Nelson.
Director was Bryan Buckley at Hungry Man, New York, with director of photography Russell Carpenter (known for Shallow Hal, Monster-in-Law and Titanic).
Animation was developed Redrover Animation Studios, Toronto, by a team of eight core artists led by Richard Rosnman and Andy Knight. Producer was Randi Yaffa. Line producers were Chris Stewart and Christina Helmer. Compositor was Brad Husband. Editor was Scott Buscis. Redrover host the Pepsi ad as a 4.56 mb quicktime video.
Richard Rosenman provides excellent behind the scenes information and features the clip as a 6.7 mb quicktime movie. We learn, for example, that Estelle Harris, George Costanza’s TV mom, did the voice for the Diet Cokes.
Editor was Tom Scherma with Cosmo Street Editorial. Sound designed at Marshall Grupp who feature the ‘After Hours’ ad as a 3.33 mb quicktime video.
Blitzkrieg Bop Lyrics
They’re forming in straight line
They’re going through a tight wind
The kids are losing their minds
The Blitzkrieg Bop
They’re piling in the back seat
They’re generating steam heat
Pulsating to the back beat
The Blitzkrieg Bop
Hey ho, let’s go Hey ho, let’s go!
Hey ho, let’s go Hey ho, let’s go!
Download The Ramones Blitzkrieg Pop at iTunes
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