Connex Melbourne, part of the international transport conglomerate, Veolia Environnement, promoted an SMS service with a series of amusing scenarios featuring bizarre disruptions of rail transport. “Whatever the delay, we’ll txt you straight away. The scenarios included a beaver, hamster, Venus Fly Traps, space ships, and the legs of a monster chicken.
From the Connex SMS Updates Site:
Connex is the first public transport company in Australia to introduce SMS Updates. From Monday to Friday, 6am to 8pm SMS Updates is a service that lets you know when metropolitan train services have been disrupted, cancelled or delayed by more than fifteen minutes, all via text message to your mobile phone. That way you’ll have up-to-the-minute information on your train service. Instead of waiting around a train platform, spend those extra minutes in bed, on your couch or at your desk.
The print, poster, outdoor, online and free postcard campaigns were developed at Leo Burnett-australia, Melbourne, by creative director Jason Williams, art director Richard Walker, copywriter Andrew Woodhead.
Photographer Andreas Smetana, Sydney, spent over three days with a miniature train set and specially moulded miniature models in a Melbourne studio.
See Heather Jacob’s article, “Off The Rails”, at Photoserve.