Colorado, the Australia-based footwear and apparel store, recently moved it advertising account from Junior Brisbane, to Cummins & Partners, Brisbane. The first campaign off the rank is for the Latin Quarter range, using the tagline, “Woven from the fabric of life”. Each print advertisement is designed to demonstrate the connection between the design elements and fabrics that inspire the clothing range, instilling the brand with fresh cultures, values and life experience.
The Colorado campaign was developed at Cummins & Partners by creative directors Mark Lesli Smith and Andrew Terrence Geppert, studio manager Steven Tortosa, account team Darren McColl, Emily Anderson and Pat Vitetta.
Retoucher was Grace Testa.