Coca Cola celebrated their sponsorship of the 2006 Turin Winter Olympics with a television commercial, “Ice Dance”, shown on screens in USA, Italy, Austria and Finland. A Coca-Cola delivery trucks rolls up on an icy city street. As the driver rolls up the door of his truck, the music starts and people enter the spirit of the Olympics. The locals, in their ordinary shoes, show an extraordinary prowess in figure skating. Kind deeds follow kinds deeds. As the coke delivery finishes and the truck side door is closed, the music stops. A handful of café patrons holds up score cards for the ‘frozen’ players in the square.
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The campaign was created by advertising agency W+K/Amsterdam, with creative directors Al Moseley and John Norman, art director Ollie Watson, copywriter Antony Goldstein, agency producer Veronika Kaufmann and account team leader Sarah Murray.
Make Someone Happy
The soundtrack for ‘Ice Dance’ is “Make someone happy”, by Jimmy Durante, also used in the credits for Sleepless in Seattle.
It’s so important to make someone happy.
Make just one someone happy.
Make just one heart to heart you, you sing to
One smile that cheers you.
One face that lights when it nears you.
One girl you’re everything to
Fame, if you win it,
Comes and goes in a minute
Where’s the real stuff in life to cling to?
Love is the answer
Someone to love is the answer.
Once you’ve found her,
Build your world around her.
Make someone happy,
Make just one someone happy,
And you will be happy too.